The term “low hanging fruit” is not one I generally like to use. A commonly used metaphor for a target that is easy to reach, in sales and marketing, it implies doing the least amount of work in order to reach your goal. Sometimes, however, it is in an organization’s best interest to take advantage of these opportunities ...

While associations have proven to be a mainstay in the business and brand community, they face many obstacles that other companies and brands do not. While some may view budget limitations and membership fluctuation as a hindrance, evok sees the opportunity for creative and strategic solutions...

<strong>Do </strong>follow all guidelines for the submission to the posting site. <strong>Don't </strong>do this just for link building. <strong>Do</strong> include only relevant links.

Becoming a member of an association means many different things to people. There are a plethora of diverse memberships designed to satisfy anyone’s interest, ability and/or budget. Most memberships are created out of sheer passion to support a great cause and educate the public. Whether to save a select group of animals such as the ... <a title="How to Retain and Engage Current Association Members" class="read-more" href="https://newstaging.evokad.com/retain-engage-current-association-members-2/" aria-label="Read more about How to Retain and Engage Current Association Members">Read more</a>

In today's economic climate, it's a struggle for non-profit organizations to gain the funding necessary to survive. Many find themselves locked in competition for government grants, donations, and other means of funding. That is, however, only half of the battle ...

Do keep visual appeal top-of-mind. Don’t copy someone else’s. Do insert stats and graphs. Don’t confuse readers with TMI (too much information). Do promote on social media outlets. Don’t include anything offensive. Do always tell a story. Don’t make it horizontal. Do make it embeddable.   Quote of the Day: “In the 90s, dot-coms became businesses’ storefronts. In the ... <a title="The Do’s & Don’t of Content Marketing (Infographics)" class="read-more" href="https://newstaging.evokad.com/dos-dont-content-marketing-infographics/" aria-label="Read more about The Do’s & Don’t of Content Marketing (Infographics)">Read more</a>

<strong>Do</strong> have a blog for your website. <strong>Don't</strong> blog for quantity, but for quality. <strong>Do</strong> maintain a schedule for your blog.

Sourced from Randy Milanovic at http://www.kayakonlinemarketing.com/publications/ Treat Keywords Like Hot Sauce Have a Voice (or Brand) Customers Can Identify With Build Trust With Transparency Make the Most of a Great Idea With Multiple Formats Headlines Are Everything Use The News You Can’t Stock The Cupboards Until You Take Out The Trash Don’t Just Post…Engage! Invite Yourself ... <a title="21 Rules of Content Marketing" class="read-more" href="https://newstaging.evokad.com/21-new-rules-content-marketing/" aria-label="Read more about 21 Rules of Content Marketing">Read more</a>

Deciding how to allocate a marketing budget is no small feat. Considering the sheer number of avenues begging for your attention (read: marketing dollars), it can seem downright overwhelming to begin cutting up the pieces of your pie. While we can’t offer a one size fits all answer to where exactly the funds should go, ... <a title="Slicing Up the Marketing Pie – Who Gets the Biggest Piece?" class="read-more" href="https://newstaging.evokad.com/slicing-marketing-pie-gets-biggest-piece/" aria-label="Read more about Slicing Up the Marketing Pie – Who Gets the Biggest Piece?">Read more</a>

“In a participatory world, new techniques need to be developed, which work with the powers of collaboration, rather than the outdated concept of command and control.” – Ray Poynter & Graeme Lawrence There is no doubt that businesses are getting smarter in how they market their brands to consumers, but only six percent of B2B ... <a title="Getting Up Close and Integrated – Why Constituting a Fully Integrated Marketing Plan Matters" class="read-more" href="https://newstaging.evokad.com/getting-close-integrated-constituting-fully-integrated-marketing-plan-matters/" aria-label="Read more about Getting Up Close and Integrated – Why Constituting a Fully Integrated Marketing Plan Matters">Read more</a>