The brainstorming and research are complete and the team is now pursuing a national awareness campaign. Have you considered all the nuances to deliver a winning promotion? A properly run awareness program can be an effective tool to drive traffic to a company’s website and social media outlets, and ultimately to develop a deeper brand connection with consumers. And with ... <a title="Building a Winning National Awareness Program" class="read-more" href="https://newstaging.evokad.com/building-a-winning-national-awareness-program/" aria-label="Read more about Building a Winning National Awareness Program">Read more</a>

Social media is like the stepper machine at the gym. It’s always moving and hard to keep up with; however, if you build a fitness plan, you’ll be in good physical shape. Social media has evolved to become an essential tool in an organization’s marketing ensemble, and in their efforts to keep up with the commitment, more college students are being hired to manage social media who have no formal education in the subject. The mentality, “the intern can do it,” can be a dangerous mindset.<br/> <a class="button_link2" href="/2012/04/whos-managing-your-companys-social-media/"><span>Read More</span></a>

Email marketing, also known as e-blasts and e-newsletters, is one of the least expensive ways to get your message out and can catapult your sales to a new level. Use email marketing to help build your relationship with your customer. The first step to email marketing is selecting a software program. There are several to ... <a title="Email Marketing Tips" class="read-more" href="https://newstaging.evokad.com/email-marketing-tips/" aria-label="Read more about Email Marketing Tips">Read more</a>

Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when launching a promotion. We recommend putting yourself in their shoes. Familiarize yourself with their fears, their skepticism and their doubts. Listed below ... <a title="Biting the Bait – Making Promotions Work For You" class="read-more" href="https://newstaging.evokad.com/biting-the-bait-making-promotions-work-for-you/" aria-label="Read more about Biting the Bait – Making Promotions Work For You">Read more</a>

When I say seeded paper, I am not referring to some type of fancy marketing buzzword. I literally mean, using paper with seeds in it. The type of paper that you can plant in your backyard, (insert photosynthesis here), and grow into a plant. For the new era of eco-consciousness, advertisers are increasingly looking for ... <a title="Direct Mail Using Seeded Paper" class="read-more" href="https://newstaging.evokad.com/direct-mail-using-seeded-paper/" aria-label="Read more about Direct Mail Using Seeded Paper">Read more</a>

The latest buzz in the advertising and marketing worlds is how to turn customers and end-users into enthusiastic advocates for your brand. While traditional methods are still effective in selling products and keeping (and/or increasing) market share, inspiring your target market to achieve the next level requires an approach that pulls them into the brand ... <a title="Inspiring Your Target Market" class="read-more" href="https://newstaging.evokad.com/inspiring-your-target-market/" aria-label="Read more about Inspiring Your Target Market">Read more</a>

Exhibiting at a trade show represents a significant investment in time, effort and – of course – money. So it’s surprising to seasoned attendees how often exhibitors neglect to take some basic steps that will maximize their return. Check this list of all-too-common “don’ts” to be sure your company isn’t sabotaging itself when it should ... <a title="Trade Show Fatal Flaws" class="read-more" href="https://newstaging.evokad.com/trade-show-fatal-flaws/" aria-label="Read more about Trade Show Fatal Flaws">Read more</a>

Despite disparaging references to “junk mail,” direct mail is more popular than ever. Tracking results over a wide range of industries indicates that consumers and businesses alike respond positively to a well-targeted pitch that arrives via the United States Postal Service. Here are some tips on crafting a successful direct mail campaign. Know the purpose ... <a title="Mastering Direct Mail" class="read-more" href="https://newstaging.evokad.com/mastering-direct-mail/" aria-label="Read more about Mastering Direct Mail">Read more</a>

Building Business with E-mail Newsletters In this brave new world, getting your company’s message out should be an essential part of your multi-channel marketing efforts. For approximately one-third the cost of producing a traditional printed newsletter, your business can work with an agency specializing in interactive media to create and distribute a dynamic e-mail newsletter ... <a title="E-mail Newsletters" class="read-more" href="https://newstaging.evokad.com/e-mail-newsletters/" aria-label="Read more about E-mail Newsletters">Read more</a>

Direct Marketing…and why you shouldn’t discount it. For many companies it’s pure hell to decide which advertising medium to use, especially in today’s tech-driven, economically challenged environment. One bad decision could cost a company their entire marketing budget, so how do they decide which medium is right? There’s the Internet, newspapers, magazines, television, radio, social ... <a title="Direct Marketing" class="read-more" href="https://newstaging.evokad.com/direct-marketing/" aria-label="Read more about Direct Marketing">Read more</a>