A SWOT analysis is a vital tool for your marketing plan. It’s essentially the first step in building your company’s strategy, right after setting any broad goals like driving sales or rebranding a message. The results of an in-depth analysis will be a constant resource and source of strategically driven thinking throughout your entire marketing ... <a title="How to Get in the SWOT State of Mind for Your Marketing Plan" class="read-more" href="https://newstaging.evokad.com/get-swot-state-mind-2014-marketing-plan/" aria-label="Read more about How to Get in the SWOT State of Mind for Your Marketing Plan">Read more</a>

People love to listen to good stories. We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Great brands work in the same fashion. The most loved brands are not necessarily the brands that intrigue us by the way they look, but ... <a title="The Strategy Behind Brand Storytelling" class="read-more" href="https://newstaging.evokad.com/strategy-behind-brand-storytelling/" aria-label="Read more about The Strategy Behind Brand Storytelling">Read more</a>

What makes people say yes? Everyone enjoys getting their way, but in direct marketing there are some pretty specific and time-tested tactics, rooted in human psychology, that can be employed to hedge your bets for success. Many of those stem from the six basic principles laid out by author, professor and social psychologist Dr. Robert ... <a title="Mental Mechanics of Direct Marketing" class="read-more" href="https://newstaging.evokad.com/mental-mechanics-direct-marketing/" aria-label="Read more about Mental Mechanics of Direct Marketing">Read more</a>

General Motors made bold claims in 2012 that Facebook advertising showed “little impact on consumers’ car purchases”, sparking a larger discussion among marketers – is it really worth the dollars spent? With the recent release of partner categories, which is targeting that’s created by third party data providers qualifying individuals into certain lifestyle groups based ... <a title="Facebook Advertising: Targeting Personas" class="read-more" href="https://newstaging.evokad.com/facebook-advertising-targeting-personas/" aria-label="Read more about Facebook Advertising: Targeting Personas">Read more</a>

So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?…the numbers don’t lie. Whether your plan involves direct mail, email, direct response ads, or even the somehow still effective infomercial, here are a few things to consider that will ... <a title="Tips to Improve Direct Marketing" class="read-more" href="https://newstaging.evokad.com/tips-to-improve-direct-marketing/" aria-label="Read more about Tips to Improve Direct Marketing">Read more</a>

Celebrities are now, more than ever before, an essential part of capturing and holding the modern consumer’s attention. It’s a simple, undeniable, widely accepted theory: Celebrities Sell. For this reason, it makes perfect sense that using a celebrity to advertise many products and services could be an easy, yet impactful way to maximize a campaign’s ... <a title="The Effects of the Celebrity Endorsement" class="read-more" href="https://newstaging.evokad.com/the-effects-of-the-celebrity-endorsement/" aria-label="Read more about The Effects of the Celebrity Endorsement">Read more</a>

So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?…the numbers don’t lie. Whether your plan involves direct mail, email, direct response ads, or even the somehow still effective infomercial, here are a few things to consider that will help ... <a title="Seven Keys to a Successful Direct Marketing Campaign" class="read-more" href="https://newstaging.evokad.com/seven-keys-to-a-successful-direct-marketing-campaign/" aria-label="Read more about Seven Keys to a Successful Direct Marketing Campaign">Read more</a>

Social media began as web-only platforms for the young, techie crowd, but over the last few years, it has quickly become more relevant, even now fully integrating with yet another medium – television. It is visible by way of live tweets on a crawl bar; incentives to visit branded social media channels during live shows ... <a title="The Business of Social Television" class="read-more" href="https://newstaging.evokad.com/the-business-of-social-television/" aria-label="Read more about The Business of Social Television">Read more</a>

With the ever-expanding global economy, consumers’ options are relatively limitless. They can now generate price comparisons from competitors worldwide easily and instantly with just a few taps on their smart phones. This convenience coupled with a hyper-competitive market can cause consumers to reduce their opinion of a particular good or service to where they only ... <a title="Are You Creating a Unique Brand Experience?" class="read-more" href="https://newstaging.evokad.com/are-you-creating-a-unique-brand-experience/" aria-label="Read more about Are You Creating a Unique Brand Experience?">Read more</a>

Facebook is now testing technology enabling children under the age of 13 to sign up for an account. Accomplished only with parental supervision, Facebook envisions the caregiver’s account would be linked to their child’s, and the parent would control the approval or denial of friend requests and app permissions. So, why is Facebook considering the ... <a title="Should Facebook Change its Policy on Permitting Kids Under 13 to Participate?" class="read-more" href="https://newstaging.evokad.com/should-facebook-change-its-policy-on-permitting-kids-under-13-to-participate/" aria-label="Read more about Should Facebook Change its Policy on Permitting Kids Under 13 to Participate?">Read more</a>