In a recent study conducted by Curata Inc., advertisers were asked to rank the top reasons they are utilizing content marketing to benefit their business this year. Here are the top 6 majority ranks: #6 Decrease cost of acquisition for new customers #5 Increase SEO and web traffic #4 Establish/sustain thought leadership

The following outlines a usability study that discovered which digital sources yielded the most mobile users to add a product to a mobile site's shopping cart: 62% converted based on an email they received. 21% converted from a direct referral site link. 12% converted after directly visiting the mobile site.

Below is a list of the elements the best email marketers test when preparing to launch a new email campaign. 72% test their subject lines61% test the message / content of their email50% test the creative and call to actions within their email46% test the day of the week which their emails are sent out39% ... <a title="What To Test For When Creating A Winning Email Marketing Campaign" class="read-more" href="https://newstaging.evokad.com/test-creating-winning-email-marketing-campaign-2/" aria-label="Read more about What To Test For When Creating A Winning Email Marketing Campaign">Read more</a>

Trying to decide how much emphasis to place on each stage of the email marketing process? Evok breaks down how much time top performing email marketers spend in each area compared to the rest of the crowd. <strong>Campaign Strategy: Average Marketers: 14% Top Performing Marketers: 22%</strong> Creative Concepts: Average Marketers: 23% Top Performing Marketers: 20%

<strong>Do Your Homework and Segment Effectively:</strong> Research your target audiences extensively, segment your groups effectively and deliver content that is incredibly specific to each group. Guiding your subscribers through the purchase process <strong>generates 4-10 times higher response rates.</strong> <strong>Personalize Your Content and CTAs:</strong> Tailor your content based on your audience's interests, profession or previous activity in order to <strong>yield 18 times more revenue than generic email blasts.</strong> <strong>Integration Is Key:</strong> Support your email marketing efforts with an integrated approach. Leverage social media and content marketing alongside your other marketing channels to generate awareness and <strong>increase engagement by over 65%.</strong>

Companies with active blogs receive 97% more leads. 50% of consumers admit that content marketing positively affects the way they make purchases. 61% of consumers feel more positively about a company that blogs routinely.

According to Inc.com, 86% of consumers say search engines are very important in the buying process. So what happens when a disgruntled customer posts negative reviews online and those reviews threaten hard-earned search result rankings? Although an organization’s reputation management efforts can be rather obvious in search results, it is more of a systemic result ... <a title="5 Ways SEO Can Boost Your Online Reputation" class="read-more" href="https://newstaging.evokad.com/5-ways-seo-can-boost-online-reputation/" aria-label="Read more about 5 Ways SEO Can Boost Your Online Reputation">Read more</a>

<strong>Below is a list of content marketing tactics and what percentage of businesses are taking advantage of them:</strong> Social Media (Excluding Blogs): 79% Article Posting: 78% In-Person Events: 62%

<strong>Below is a list of the elements the best email marketers test when preparing to launch a new email campaign.</strong> 72% test their subject lines 61% test the message / content of their email 50% test the creative and call to actions within their email

'- <strong>Be Prepared.</strong> Make sure that communication is streamlined and anticipate events before they occur. - <strong>Slow and Steady Wins The Race.</strong> Make sure to find the right opportunity to strike, not the just the first opportunity. - <strong>Use Customer Insight To Your Advantage.</strong> Gather and evaluate data, observe and monitor customer behavior inside and outside your own brand environment.