The Tour de France is the most prestigious cycling race in the world, reaching more than 15 million spectators and over 1 billion television viewers from all over the world. But, could they reach even more, particularly in the highly sought after U.S. market? However global the event may be, the majority of the sponsors ... <a title="Growing U.S. Viewership of the Tour de France" class="read-more" href="https://newstaging.evokad.com/growing-u-s-viewership-of-the-tour-de-france/" aria-label="Read more about Growing U.S. Viewership of the Tour de France">Read more</a>

As reported by Pew Research Center, population numbers for Hispanics are projected to reach over 80 million by 2035. What does this mean for marketers and brands like yours? Reaching the Hispanic market is now an indispensable step for future success, and this is a crucial time for marketers to approach Hispanics before it may ... <a title="Exploring the Untapped Hispanic Market (and Why You Should Reach Out)" class="read-more" href="https://newstaging.evokad.com/exploring-the-greatest-untapped-market-and-why-you-should-reach-out/" aria-label="Read more about Exploring the Untapped Hispanic Market (and Why You Should Reach Out)">Read more</a>

Does your brand’s messaging inspire your audiences, appeal to their emotions and prompt them to take action? Effective advertising is all about making a connection with your audiences, and doing so requires the ability remain genuine while grabbing your target’s attention. How we go about doing that, well, that’s where things get interesting. From guerilla ... <a title="Making a Connection: The Impact of Emotional Pulls in Advertising" class="read-more" href="https://newstaging.evokad.com/emotional-pulls-in-advertising/" aria-label="Read more about Making a Connection: The Impact of Emotional Pulls in Advertising">Read more</a>

In the age of ad-blockers, on-demand programming and “Which ad experience would you prefer?” how can you be sure your message is reaching your audience? Millennials in particular have proven difficult to reach through traditional promotional channels, and are one of the most powerful and influential population segments. Getting your message seen by this discerning ... <a title="Standing Out by Blending In: Reaching Millennials Through Native Advertising" class="read-more" href="https://newstaging.evokad.com/reaching-millennials-through-native-advertising/" aria-label="Read more about Standing Out by Blending In: Reaching Millennials Through Native Advertising">Read more</a>

According to a report by LikeHack.com, the average social media user is exposed to 285 pieces of content daily, which equals 54,000 words, and as many as 1,000 clickable links. In a world where audiences are more fragmented than ever and attention levels are scarce, how do we cut through the clutter? This is the ... <a title="Cutting Through the Clutter" class="read-more" href="https://newstaging.evokad.com/cutting-through-the-clutter/" aria-label="Read more about Cutting Through the Clutter">Read more</a>

Millennials may have grown up dining in quick service and fast casual restaurants, otherwise known as QSRs, but now that they’re making their own choices, the experience they want isn’t the same as what their parents favored. The industry now faces the challenge of attracting, engaging and retaining the loyalty of these coveted consumers, who ... <a title="Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty" class="read-more" href="https://newstaging.evokad.com/serving-millennials-want-quick-service-fast-casual-restaurants-can-gain-loyalty/" aria-label="Read more about Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty">Read more</a>

Now that more than 62 percent of web users turn to the Internet as a primary research tool, there is a greater need than ever before to regulate the online chatter regarding a brand’s reputation. What potential and current customers say and see about a brand online is absolutely crucial in longevity. If you want ... <a title="Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries" class="read-more" href="https://newstaging.evokad.com/engage-inspire-convert-storytelling-travel-leisure-industries/" aria-label="Read more about Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries">Read more</a>

Why do we travel? As members of the human race, we are born with an innate penchant for curiosity—a desire to explore beyond our immediate surroundings. Our migratory patterns may have evolved with time, however the pull of unknown, foreign lands and exotic cultures still has a firm hold on the majority of mankind. Whether ... <a title="Using Emotional, Entertaining and Educational Content in Travel and Tourism Marketing" class="read-more" href="https://newstaging.evokad.com/travel_tourism_content_marketing/" aria-label="Read more about Using Emotional, Entertaining and Educational Content in Travel and Tourism Marketing">Read more</a>

When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone and done it this time.

Mobile usage is continuing to skyrocket and recently, mobile's share of email opens surpassed that of those who open emails via desktop. As more users are accessing email via their smartphones, marketers are realizing the importance of optimizing for mobile, though many are not actually doing so. Below are the top email optimization tactics and the percentage of marketers employing said tactic: 80% are creating engaging and captivating content 72% are personalizing email messages 61% are segmenting their email marketing lists