Breaking Through with Breakthrough Products You may be introducing a breakthrough product at your industry’s major trade show – a product that represents an industry and/or technological “first” destined to change the face of the industry. But be sure your advertising and marketing effectively positions your product so that its significance is clear, or it ... <a title="Breakthrough Products" class="read-more" href="https://newstaging.evokad.com/breakthrough-products/" aria-label="Read more about Breakthrough Products">Read more</a>

Your company spends a great deal of time and money on trade shows, but do these investments pay off in increased business? Proper coordination from planning through follow-up will draw more traffic to your booth and seal the deal with new customers. Here are proven tips from our trade show experts: Before the show Set ... <a title="Maximizing Your Trade Show Experience" class="read-more" href="https://newstaging.evokad.com/maximizing-your-trade-show-experience/" aria-label="Read more about Maximizing Your Trade Show Experience">Read more</a>

Without Metrics and Measurements, How do you Know if your Advertising Program is Successful? We won’t lie. We’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of the century, what are they thinking? Plain and ... <a title="Campaign Measurement" class="read-more" href="https://newstaging.evokad.com/campaign-measurement/" aria-label="Read more about Campaign Measurement">Read more</a>

You see it all the time at trade shows – two booths for two manufactures whose product lines, quality, target market and price points are similar. Yet Company A’s booth experiences a steady stream of current customers, hot prospects and members of the media, while Company B’s booth gets mainly well-wishers from other exhibitors and ... <a title="Trade Show Trade Secrets" class="read-more" href="https://newstaging.evokad.com/trade-show-trade-secrets/" aria-label="Read more about Trade Show Trade Secrets">Read more</a>

Those who manufacture, sell and/or install 12-volt accessories have probably heard some segments of their target market referred to as “kids.” The next time you hear this word – or catch yourself about to say it – stop the speaker or stop yourself. If you use it to describe the people you’re trying to sell ... <a title="Don’t Sell to Kids" class="read-more" href="https://newstaging.evokad.com/dont-sell-to-kids/" aria-label="Read more about Don’t Sell to Kids">Read more</a>

Sponsorships are an easy, friendly way to expand brand awareness among the local community. And there are usually so many enticing options but proceed with caution, for not all of them are the ideal events to sponsor. To begin with, your company has a brand. And that brand, above all, has a personality that makes ... <a title="Sponsorships – One Size Doesn’t Fit All" class="read-more" href="https://newstaging.evokad.com/sponsorships-one-size-doesnt-fit-all/" aria-label="Read more about Sponsorships – One Size Doesn’t Fit All">Read more</a>

SEO or search engine optimization simply put, is improving the quantity and quality of website page rankings through search engines like Google and Yahoo “organically.” Organic page rankings are searches that are clicked on more often than sponsored links or PPC (Pay Per Click) by search engine users. It’s imperative that web designers and content ... <a title="Tips to Successful SEO and Keyword Usage" class="read-more" href="https://newstaging.evokad.com/tips-to-successful-seo-and-keyword-usage/" aria-label="Read more about Tips to Successful SEO and Keyword Usage">Read more</a>