Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more prevalent in places like Austin, Las Vegas, St. Petersburg, Florida, and even Orlando, the gap for more unique and tasteful restaurants needs to ... <a title="How Small Restaurants Survive in a Big-Chain World" class="read-more" href="https://newstaging.evokad.com/indie-restaurants-vs-big-chains/" aria-label="Read more about How Small Restaurants Survive in a Big-Chain World">Read more</a>

Pokémon Go as a fad app may be more valuable to the advertising industry than you may think. New motivational tools, targeted advertising, and a new spin on old software means Pokémon Go can teach us a thing or two about success. Tapping Into Millennial Nostalgia How did this game hit the ground walking? Rekindling ... <a title="The Marketing Power of Pokémon Go" class="read-more" href="https://newstaging.evokad.com/power-of-pokemon-go/" aria-label="Read more about The Marketing Power of Pokémon Go">Read more</a>

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack of time isn’t an excuse to settle for a lack of flavor or nutrition. What do you reach for? A few years back, ... <a title="How the Frozen Aisle is Standing Up to the Heat of Food Trends" class="read-more" href="https://newstaging.evokad.com/food-trends-marketing/" aria-label="Read more about How the Frozen Aisle is Standing Up to the Heat of Food Trends">Read more</a>

Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used to research and purchase anything. Consumers are using that to their advantage: 82 percent of smartphone users rely on their phone to make ... <a title="How to Win Your Consumers in Micro-Moments" class="read-more" href="https://newstaging.evokad.com/mobile-micro-moments/" aria-label="Read more about How to Win Your Consumers in Micro-Moments">Read more</a>

Are you annoyed or intrigued when you get a Facebook notification for a live-stream? That’s the question that brands are asking before spending money on another social media tactic that may or may not have a clear payoff. Brands are fighting for viewers’ attention on social media with every shiny new method they can. Most ... <a title="Leveraging Video on Social Media for Your Brand" class="read-more" href="https://newstaging.evokad.com/video-marketing-for-brands/" aria-label="Read more about Leveraging Video on Social Media for Your Brand">Read more</a>

When was the last time you left home without your phone? Can’t remember? Neither can your audience. Without a doubt, mobile campaigns and mobile-first strategy are at the forefront of marketers’ minds to not only get messages out there, but also make sure they’re actually seen and heard. And when it comes to the travel ... <a title="Mobile and Travel Planning: What It Means for Your Destination" class="read-more" href="https://newstaging.evokad.com/travelers-plan-with-mobile/" aria-label="Read more about Mobile and Travel Planning: What It Means for Your Destination">Read more</a>

When a user searches a term on Google, they expect the search engine to deliver the best and most accurate results possible. More importantly, Google wants to provide the best experience for the user, so there’s a lot that goes on in the backend of that search in less than a second. To compute the ... <a title="Search Engine Marketing – A Strategy for Better Results" class="read-more" href="https://newstaging.evokad.com/search-engine-marketing-a-strategy-for-better-results/" aria-label="Read more about Search Engine Marketing – A Strategy for Better Results">Read more</a>

Contrary to popular belief, influencer marketing is not new. Forbes actually dates it back to 1956, when Doublemint Gum commissioned the Doublemint Twins to “Double your pleasure, double your fun.” But with the Internet’s dominance and the rise of social media, influencer marketing has been reinvented in a way that completely changes the game. It’s ... <a title="3 Ways Influencer Marketing Will Transform Your Campaigns" class="read-more" href="https://newstaging.evokad.com/influencer-marketing-for-campaigns/" aria-label="Read more about 3 Ways Influencer Marketing Will Transform Your Campaigns">Read more</a>

Only a short while ago, vertical video seemed like social poison. All but confirmed in a PSA spoof called Vertical Video Syndrome, in 2012, vertical was the pariah of video formats. But with recent changes toward vertical viewing in Instagram and Snapchat, the preference for vertical media has grown, with a potential to redefine mobile ... <a title="Veering to Vertical: Why You Should Adapt Your Video Ads" class="read-more" href="https://newstaging.evokad.com/veering-to-vertical-why-you-should-adapt-your-video-ads/" aria-label="Read more about Veering to Vertical: Why You Should Adapt Your Video Ads">Read more</a>

Humans are innately social creatures, and in an increasingly interconnected world, we’re sharing more than ever on social media. Consequently, social media data is hardly ever black and white, but rather riddled with opinions and attitudes. For advertisers, this wealth of shared information is a gold mine for insights about a company’s actions or products, ... <a title="Sentiments on Sentiment Analysis" class="read-more" href="https://newstaging.evokad.com/sentiments-on-sentiment-analysis/" aria-label="Read more about Sentiments on Sentiment Analysis">Read more</a>