Online Video Content and the Buyer’s Journey Online video content is reshaping the buyer’s journey. Studies show that more consumers are watching videos about products before they buy, and video and influencer marketing have disrupted how and why we choose and purchase products. The average US adult now spends around 81 minutes a day watching ... <a title="The Role of Online Video Content in the Buyer’s Journey" class="read-more" href="https://newstaging.evokad.com/video-content-buyers-journey/" aria-label="Read more about The Role of Online Video Content in the Buyer’s Journey">Read more</a>

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means offering customers the same experience (and access to the same products) whether they are shopping on online on any device or in-store. It’s ... <a title="Why Your CPG Brand Needs an Omnichannel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/cpg-omnichannel-marketing/" aria-label="Read more about Why Your CPG Brand Needs an Omnichannel Marketing Strategy">Read more</a>

Creating Recurring Supporters with Email Marketing Email marketing is a powerful tool that nonprofits rely on heavily to collect donations. Emails make it easier than ever to touch donors and make it just as easy for them to donate quickly and safely. You’re probably already using this incredible resource, but are you using it to ... <a title="Email Marketing: Turn One-Time Donors into Recurring Supporters" class="read-more" href="https://newstaging.evokad.com/nonprofit-email-marketing/" aria-label="Read more about Email Marketing: Turn One-Time Donors into Recurring Supporters">Read more</a>

Patient-Focused Content Marketing for Every Stage of the Conversion Funnel Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online content for brands in every industry, including healthcare. But under great pressure to consistently publish thousands of words, it can be easy to ... <a title="Addressing the Patient Journey in Your Content Marketing" class="read-more" href="https://newstaging.evokad.com/patient-journey-content-marketing/" aria-label="Read more about Addressing the Patient Journey in Your Content Marketing">Read more</a>

Attracting the Right Candidates for Your School Between 2014 and 2024, the U.S. Bureau of Labor Statistics projected nearly 1.9 million job openings for teachers of preschool through postsecondary school. How can institutions market themselves and find the right applicant with this level of competition? What can your school do to up your marketing game and attract ... <a title="Marketing Insights to Attract the Right Job Applicants for Your School" class="read-more" href="https://newstaging.evokad.com/marketing-education-jobs/" aria-label="Read more about Marketing Insights to Attract the Right Job Applicants for Your School">Read more</a>

3 Must-Haves to Market a Tech Startup Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can help get your name in front of the right people. But don’t call your strategy complete without checking off these must-haves. Keep reading ... <a title="Are These 3 Things Missing from Your Tech Startup’s Marketing?" class="read-more" href="https://newstaging.evokad.com/tech-startup-marketing/" aria-label="Read more about Are These 3 Things Missing from Your Tech Startup’s Marketing?">Read more</a>

Your Brand’s Voice, Defined in 3 Steps Without looking at the names on the incoming messages, would you be able to tell apart a text from your boss and your best friend? We’re betting yes. That’s because you’ve grown so familiar with their expressions, language and tone—everything that makes up their “voice”—that you can pick ... <a title="Establish a Consistent, Authentic Brand Voice in 3 Steps" class="read-more" href="https://newstaging.evokad.com/establish-brand-voice/" aria-label="Read more about Establish a Consistent, Authentic Brand Voice in 3 Steps">Read more</a>

3 Ways to Gather Consumer Feedback for Your Restaurant Ever wished you were a mind reader? To have the ability to know exactly what a person was thinking at any given time, particularly guests coming in and out of your restaurant, could mean game-changing insights and improved sales. But while no such skill exists, nor ... <a title="How Restaurants Can Respond to Consumer Feedback or Demands" class="read-more" href="https://newstaging.evokad.com/restaurant-guest-feedback/" aria-label="Read more about How Restaurants Can Respond to Consumer Feedback or Demands">Read more</a>

What Millennials Really Want in a Home The last of the Millennials are finishing up college or trade school and officially entering the world of “adulting.” This new era of their life means paying bills, opening an IRA, buying a car or even a house—all without parental supervision. With this generation between the ages of ... <a title="Are Millennials Looking for Starter Homes? What Marketers Need to Know" class="read-more" href="https://newstaging.evokad.com/marketing-homes-to-millennials/" aria-label="Read more about Are Millennials Looking for Starter Homes? What Marketers Need to Know">Read more</a>

Top Three Ways to Tackle Marketing to Gen Z Marketing efforts have been so focused on the “Millennial Mind” that time has slipped by us: Gen Z is here and ready to take over the consumer markets. These youngsters will account for 40% of all consumers by 2020, and they know how to handle their ... <a title="Gen Z: Getting to Know the Next Generation of Mega Consumers" class="read-more" href="https://newstaging.evokad.com/marketing-genz/" aria-label="Read more about Gen Z: Getting to Know the Next Generation of Mega Consumers">Read more</a>