How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution that’s just okay for everyone, you prevent yourself from being the perfect fit for anyone. Correcting this one-size-fits-all approach to marketing starts with ... <a title="Insights Ad Agencies Can Offer Credit Unions About Creating Marketing Personas" class="read-more" href="https://newstaging.evokad.com/marketing-persona/" aria-label="Read more about Insights Ad Agencies Can Offer Credit Unions About Creating Marketing Personas">Read more</a>

Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients on subjects vital to their wellbeing. Healthcare may not be a trendy and popular topic in patients’ social lives, but it can make ... <a title="Using Experiential Education to Market Your Healthcare Center" class="read-more" href="https://newstaging.evokad.com/experiential-education/" aria-label="Read more about Using Experiential Education to Market Your Healthcare Center">Read more</a>

Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with just about any cuisine. Needless to say, restaurant loyalty programs offer guests undeniable value. The return for operators can be equally rewarding. According ... <a title="The QSR Operators’ Guide to Successful Restaurant Loyalty Programs" class="read-more" href="https://newstaging.evokad.com/restaurant-loyalty-programs/" aria-label="Read more about The QSR Operators’ Guide to Successful Restaurant Loyalty Programs">Read more</a>

What Goes into Creating Sustainable Destinations White sandy beaches, crystal clear waters, fresh air and tidy lands. These are a few natural elements that lead to a memorable experience for many travelers. It’s no surprise that scenic hot spots like Iceland have attracted six times its total population in 2017 for its awe-inspiring, panoramic views ... <a title="Sustainability: Building a Positive Impact into Your Destination" class="read-more" href="https://newstaging.evokad.com/sustainable-destination/" aria-label="Read more about Sustainability: Building a Positive Impact into Your Destination">Read more</a>

What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. In fact, in a market as highly saturated as the financial industry, standing out may be the toughest challenge you can take on. ... <a title="Credit Union Marketing: Differentiating Your Credit Union from Banks" class="read-more" href="https://newstaging.evokad.com/marketing-credit-union-stand-out/" aria-label="Read more about Credit Union Marketing: Differentiating Your Credit Union from Banks">Read more</a>

What connects destinations and travelers before they even set foot on location? Social media. With an estimated 2.77 billion social media users around the globe, there’s no question when it comes to whether or not you need to strategize your social. But no matter how obvious the need for social strategy is, finding a starting ... <a title="Destination Marketing: A Guide to Social Media" class="read-more" href="https://newstaging.evokad.com/destination-marketing-a-guide-to-social-media/" aria-label="Read more about Destination Marketing: A Guide to Social Media">Read more</a>

Consumers are no longer driven by the urge to collect items and materials—they’re fueled by the prospect of gathering experiences, and they aren’t willing to put their experience in the hands or schedule of a travel companion. This growing rearrangement of social priorities has led to a dramatic increase in the desire to experience something ... <a title="Marketing Miles: Staying in Touch with the Solo Traveler" class="read-more" href="https://newstaging.evokad.com/solo-traveler/" aria-label="Read more about Marketing Miles: Staying in Touch with the Solo Traveler">Read more</a>

March is National Credit Education Month, but that doesn’t mean it’s the only month in which financial responsibility matters. As a financial institution, you know everything about credit, but how educated are your members on their finances? Between the 2017 Equifax data breach and the rise of credit card delinquency rates, it matters now more ... <a title="Credit Education Month: Marketing to Your Members" class="read-more" href="https://newstaging.evokad.com/credit-education-month/" aria-label="Read more about Credit Education Month: Marketing to Your Members">Read more</a>

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ chips at lunch, you have your go-to order depending on where you are, what time of day it is and even what the ... <a title="What Restaurant Operators Must Know About Predictive Analysis and Intent Data" class="read-more" href="https://newstaging.evokad.com/predictive-intent-restaurant-marketing/" aria-label="Read more about What Restaurant Operators Must Know About Predictive Analysis and Intent Data">Read more</a>

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone in hand. Today’s expectations of complete convenience and a seamless interaction push that experience even further into an all-new realm. For consumer packaged ... <a title="Redefining Retail: Trends Shaping the New CPG Shopping Experience" class="read-more" href="https://newstaging.evokad.com/cpg-shopping-experience-trends/" aria-label="Read more about Redefining Retail: Trends Shaping the New CPG Shopping Experience">Read more</a>