Marketing Budgets Should Evolve with Marketing Channels Credit unions and banks are constantly striving to drive new accounts opened, products per customer and overall sales through marketing efforts. In 2017, banks spent an average of 6% of total revenues on marketing and advertising expenditures, while in 2018, annual marketing budgets are expected to increase by ... <a title="The Formula to an Effective Marketing Budget for Financial Institutions" class="read-more" href="https://newstaging.evokad.com/marketing-budget-for-financial-institutions/" aria-label="Read more about The Formula to an Effective Marketing Budget for Financial Institutions">Read more</a>

Orlando Breaks New Numbers as a Top-Tier Destination The thrill of roller coasters, day trips to the beach and, above all, the magic of Cinderella’s castle are among the many reasons Orlando, Florida racked in 72 million tourists in 2017. This top-tier city didn’t earn the title for most-visited US destination in 2017 overnight, and ... <a title="Strengthen Your Second-Tier Attraction in a Top-Tier Destination" class="read-more" href="https://newstaging.evokad.com/strengthen-your-second-tier-attraction/" aria-label="Read more about Strengthen Your Second-Tier Attraction in a Top-Tier Destination">Read more</a>

Creating a Catering Marketing Strategy A $58 billion opportunity to increase sales and capitalize on a growing market—this is what catering represents for restaurants. But, tapping into this market calls for more than an expanded to-go menu. Operators looking to expand off-premise dining offerings, as well as those seeing stagnant order numbers, must consider and ... <a title="The Catering Opportunity: Defining Catering Customers and How to Reach Them" class="read-more" href="https://newstaging.evokad.com/catering-marketing/" aria-label="Read more about The Catering Opportunity: Defining Catering Customers and How to Reach Them">Read more</a>

A 4-Step Approach to Personalized Destination Marketing Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring at your screen, you’re flooded—even bombarded—with content that isn’t personalized. Maybe it’s a promoted post advertising taking a weekend to shred the waves ... <a title="Attract More Visitors to Your Destination Through Personalized Marketing" class="read-more" href="https://newstaging.evokad.com/personalized-destination-marketing/" aria-label="Read more about Attract More Visitors to Your Destination Through Personalized Marketing">Read more</a>

Audience Insights for Hispanic Healthcare Marketing In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy did little to create long-lasting connections between Hispanics and the brands employing a one-dimensional approach to engage with them. When it comes to ... <a title="What Healthcare Marketers Must Know about Hispanic Outreach" class="read-more" href="https://newstaging.evokad.com/hispanic-healthcare-marketing/" aria-label="Read more about What Healthcare Marketers Must Know about Hispanic Outreach">Read more</a>

The Personal Side to Cross-Selling Strategies for Your Bank You might feel like a broken record constantly instructing your bank or credit union employees to push new products to current customers. But cross-selling remains a proven strategy for banks and credit unions—data shows it truly drives organic growth. A customer with just one product will ... <a title="Elevate Your Bank’s Cross-Selling Strategy" class="read-more" href="https://newstaging.evokad.com/bank-cross-selling-strategy/" aria-label="Read more about Elevate Your Bank’s Cross-Selling Strategy">Read more</a>

Is Marketing Automation Right for Your Nonprofit? For a nonprofit, working with limited budgets and tight timelines, efficiency is key. Between brokering brand partnerships and planning big-ticket fundraising events, pressing “send” on an email to your subscribers may be the last thing on your mind. Although we know the important role communication plays in nurturing ... <a title="The Why, What and How of Nonprofit Marketing Automation" class="read-more" href="https://newstaging.evokad.com/nonprofit-marketing-automation/" aria-label="Read more about The Why, What and How of Nonprofit Marketing Automation">Read more</a>

How Do You Use Facebook Advertising as a Homebuilder? Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market your business in the digital space, homebuilders first need to understand the ins and outs of Facebook’s Ad Manager. And, like you already ... <a title="What Every Homebuilder Needs to Understand About Facebook Advertising" class="read-more" href="https://newstaging.evokad.com/homebuilders-facebook-advertising/" aria-label="Read more about What Every Homebuilder Needs to Understand About Facebook Advertising">Read more</a>

The Role of Emotional Appeal in Healthcare Marketing More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, should some of that emotion bleed into your advertising? Let’s dissect what packing an emotional punch can mean for your healthcare brand. Is ... <a title="The Power of Emotion in Healthcare Advertising" class="read-more" href="https://newstaging.evokad.com/emotion-healthcare-marketing/" aria-label="Read more about The Power of Emotion in Healthcare Advertising">Read more</a>

Build Your Email List to Build Your Brand We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just how significant an email list can be for setting your CPG brand apart. And the success rates don’t lie. Email marketing has not ... <a title="Why Every Consumer Packaged Goods Brand Needs to Build an Email List" class="read-more" href="https://newstaging.evokad.com/cpg-email-list/" aria-label="Read more about Why Every Consumer Packaged Goods Brand Needs to Build an Email List">Read more</a>