5 Ways to Find an Agency That Fits with Your Organization Spring break is in full swing. Students are scattered across your destination and hitting the water, shops and bars. But before you know it, they’ll be gone and hitting the books again, and you’ll be anxiously awaiting your next visitor wave: summertime vacationers. Maybe ... <a title="How to Pick the Right Advertising Agency to Promote Your Summer Destination" class="read-more" href="https://newstaging.evokad.com/destination-marketing-agency/" aria-label="Read more about How to Pick the Right Advertising Agency to Promote Your Summer Destination">Read more</a>

How to Engage Fans Online and Off Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than ... <a title="Online and Offline Tactics to Market Your Upcoming Sports Event" class="read-more" href="https://newstaging.evokad.com/sports-event-marketing/" aria-label="Read more about Online and Offline Tactics to Market Your Upcoming Sports Event">Read more</a>

Using Online Tactics to Drive Offline Business Three out of four people looking for a lawyer use online resources at some point in the process. Holding answers to every question any of us could ever ask, the Internet is a resource we can no longer live without. That also makes it the ideal place to ... <a title="3 Free (or Almost Free) Ways to Generate Online Leads for Your Law Firm" class="read-more" href="https://newstaging.evokad.com/online-lead-generation-law-firms/" aria-label="Read more about 3 Free (or Almost Free) Ways to Generate Online Leads for Your Law Firm">Read more</a>

How to Write Short, Sweet and Easy Emails Written by guest contributor Nathalia Bailey What do your customers want more of? Probably less of your emails. And that’s OK. By keeping them short, sweet and easy your emails will deliver more impact—with less words. Short Let’s face it: nobody likes reading anymore. Gone are the ... <a title="How to Write Effective Work Emails | Evok Advertising" class="read-more" href="https://newstaging.evokad.com/how-write-effective-emails/" aria-label="Read more about How to Write Effective Work Emails | Evok Advertising">Read more</a>

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium. Times are changing and women ... <a title="Marketing to the Modern Female Sports Fan" class="read-more" href="https://newstaging.evokad.com/marketing-female-sports-fans/" aria-label="Read more about Marketing to the Modern Female Sports Fan">Read more</a>

Mechanically, it is the same TV as a “not-so-smart TV,” but a Smart TV connects to the programming source by wired Ethernet or Wi-Fi, which connects to your home network, allowing consumers to stream movies, TV shows, surf the Internet, etc. Every Smart TV manufacturer makes their TV’s with different software so they all offer ... <a title="Exactly How Smart Are Smart TVs?" class="read-more" href="https://newstaging.evokad.com/how-smart-are-smart-tvs/" aria-label="Read more about Exactly How Smart Are Smart TVs?">Read more</a>

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the consumers as well. Many customers ... <a title="How Product Positioning Helps Marketers Achieve More" class="read-more" href="https://newstaging.evokad.com/product-positioning-and-placement/" aria-label="Read more about How Product Positioning Helps Marketers Achieve More">Read more</a>

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time of the year, we wanted ... <a title="Social Media Advertising Trend Predictions for 2017" class="read-more" href="https://newstaging.evokad.com/social-media-predictions-2017/" aria-label="Read more about Social Media Advertising Trend Predictions for 2017">Read more</a>

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global. In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency directors, and social media analytic ... <a title="What’s Trending in Social Media Advertising in 2016?" class="read-more" href="https://newstaging.evokad.com/social-media-trends-2016/" aria-label="Read more about What’s Trending in Social Media Advertising in 2016?">Read more</a>

Advertisers and brands are scratching their heads and trying to move quickly to get in front of their audiences that are adapting ad blockers. Adobe found that in 2015, 198 million people globally blocked ads—a number that will surely climb in 2016. The increase in ad blockers comes from one too many full-page takeovers and ... <a title="Advertising Around Ad Blockers" class="read-more" href="https://newstaging.evokad.com/advertising-with-ad-blockers/" aria-label="Read more about Advertising Around Ad Blockers">Read more</a>