21 Rules of Content Marketing
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Sourced from Randy Milanovic at http://www.
- Treat Keywords Like Hot Sauce
- Have a Voice (or Brand) Customers Can Identify With
- Build Trust With Transparency
- Make the Most of a Great Idea With Multiple Formats
- Headlines Are Everything
- Use The News
- You Can’t Stock The Cupboards Until You Take Out The Trash
- Don’t Just Post…Engage!
- Invite Yourself to Someone Else’s Party Once in a While
- Remember that Great Content Invites Links
- Build Your Content From an Ongoing Plan
- The Best Inspiration Comes from Several Different Sources
- Quality is as Important as Quantity
- Quantity Still Matters
- Take Your Time
- Stop Buying Content from the Bargain Bin
- Know Your Biggest Content Marketing Enemy
- Use One Piece of Content to Promote Another
- Recycle Your Greatest Hits
- Always Ask the Key Question About a Piece of Content
- Use Your Content to Turn Searchers, Readers and Fans into Buyers!
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