A frontline employee with a ring light and a TikTok account just did what years of corporate repositioning couldn’t: she made Staples cool. Not “ironically cool.” Not “cool for an office supply store.” Genuinely, virally cool. And the marketing playbook behind it is worth pulling apart. The Staples “Baddie” moment is more than a feel-good ... <a title="How Staples Learned to Be a “Baddie” Through Culture Marketing" class="read-more" href="https://newstaging.evokad.com/culture-marketing-staples-viral-campaign/" aria-label="Read more about How Staples Learned to Be a “Baddie” Through Culture Marketing">Read more</a>

Destination marketing in 2025 isn’t about promoting a place—it’s about shaping an experience that resonates long before a visitor ever books their trip. As consumer behavior continues to evolve, destination brands must meet rising expectations around personalization, transparency, and digital convenience. The travel decision-making process is increasingly influenced by what’s happening online—from organic search and ... <a title="The State of Destination Marketing: How Your Destination Can Stand Out in 2025" class="read-more" href="https://newstaging.evokad.com/destination-marketing-guide-2025/" aria-label="Read more about The State of Destination Marketing: How Your Destination Can Stand Out in 2025">Read more</a>

The travel industry is constantly changing, fueled by evolving traveler expectations, advancements in technology, and emerging global trends. In 2025, travel brands must step beyond traditional approaches and craft immersive, tailored experiences that resonate with modern explorers and cultivate brand loyalty. From AI-driven itinerary planning to hyper-personalized destination recommendations, brands are embracing innovation while preserving ... <a title="Breaking Boundaries in Travel and Tourism Marketing for 2025" class="read-more" href="https://newstaging.evokad.com/travel-tourism-marketing-trends-2025/" aria-label="Read more about Breaking Boundaries in Travel and Tourism Marketing for 2025">Read more</a>

In the high-speed race to stay relevant, even iconic brands face the challenge of evolution—and Jaguar’s recent rebranding offers important lessons about balancing heritage with modernization. While adapting to changing markets is essential, the key lies in finding harmony between innovation and authentic brand identity. For luxury brands especially, this balance becomes crucial: how do ... <a title="The Rebranding Fumble of Jaguar: A Lesson in Staying True to Brand DNA" class="read-more" href="https://newstaging.evokad.com/the-rebranding-fumble-of-jaguar/" aria-label="Read more about The Rebranding Fumble of Jaguar: A Lesson in Staying True to Brand DNA">Read more</a>

Video marketing has become one of the most powerful tools for brands to engage with their audience. Product and service video content allows businesses to connect on a deeper level, build trust, and increase brand visibility. Social media platforms like Instagram, TikTok and Youtube Shorts have amplified the impact of videos, making reaching and engaging ... <a title="Video Marketing Strategies: How to Successfully Implement Social Media Video Marketing for Your Brand" class="read-more" href="https://newstaging.evokad.com/business-video-marketing-strategies/" aria-label="Read more about Video Marketing Strategies: How to Successfully Implement Social Media Video Marketing for Your Brand">Read more</a>

When working to meet growth objectives, the most successful business leaders understand the importance of outsourcing. Bringing in outside help in key areas can free up your team’s time to focus on streamlining operations, driving sales and boosting profits. One of these key areas is marketing and advertising. Hiring an advertising agency means having a ... <a title="How to Select the Best Advertising Agency for Your Business" class="read-more" href="https://newstaging.evokad.com/how-to-choose-advertising-agency/" aria-label="Read more about How to Select the Best Advertising Agency for Your Business">Read more</a>

After months of inconsistent and uncertain restaurant visitation, the foodservice industry continues to battle the labor crisis, supply chain issues and the impact of inflation, all of which compromise restaurants’ ability to meet consumers’ expanded needs for high-quality offerings and service at competitive prices. In order to survive, it is non-negotiable for foodservice operators to ... <a title="Restaurant Marketing Trends: Food Service Loyalty In The US For 2022" class="read-more" href="https://newstaging.evokad.com/consumer-loyalty-trends-restaurant-industry-2022/" aria-label="Read more about Restaurant Marketing Trends: Food Service Loyalty In The US For 2022">Read more</a>

Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about meeting those dietary restrictions. Families are feeling desperate for answers, and they’re turning to trusted ... <a title="The Growing Market for Food-Allergic Consumers in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/food-allergy-cpg-marketing/" aria-label="Read more about The Growing Market for Food-Allergic Consumers in CPG Marketing">Read more</a>

Your product’s packaging is the first thing your potential customer interacts with whether they encounter it at the store or online. As consumers get savvier about their purchases, making sure your packaging captures your target consumer is extremely important in increasing sales and building brand loyalty. Did you know consumers spend less than a full ... <a title="Product Packaging: Marketing Agency Tactics For Influencing Consumer Opinion" class="read-more" href="https://newstaging.evokad.com/marketing-agency-tactics-product-packaging/" aria-label="Read more about Product Packaging: Marketing Agency Tactics For Influencing Consumer Opinion">Read more</a>

As healthcare marketers, public health awareness campaigns are some of the most important work we do. The strategy behind these campaigns must balance the goal of educating the public on an often sensitive topic while meeting the specific growth goals of healthcare practices or systems. As such, there are several factors that affect planning and ... <a title="Marketing Strategies for Your Healthcare Awareness Campaigns" class="read-more" href="https://newstaging.evokad.com/healthcare-awareness-marketing-strategies/" aria-label="Read more about Marketing Strategies for Your Healthcare Awareness Campaigns">Read more</a>