There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t–and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken the industry by storm, showing that 81% of global respondents feel strongly that companies should ... <a title="CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand" class="read-more" href="https://newstaging.evokad.com/cpg-retail-brands-sustainability/" aria-label="Read more about CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand">Read more</a>

If you’re not familiar with website development, you might think UI (user interface design) and UX (user experience design) can be used interchangeably. And while the two overlap, they actually perform two different functions for a website or application. Here’s what you need to know about each individually, how they work together, and what it ... <a title="What is UI/UX Design and Why Is It Important for Your Business?" class="read-more" href="https://newstaging.evokad.com/what-is-ui-ux-design/" aria-label="Read more about What is UI/UX Design and Why Is It Important for Your Business?">Read more</a>

According to Forbes, in 2020, the average person encounters anywhere between 4,000 to 10,000 ads every day. With that said, it’s becoming more and more challenging for brands to stand out from the crowd and connect with their audience, whether it’s through a banner ad on a website or a billboard on a busy highway. ... <a title="7 Essential Elements of Effective Copywriting" class="read-more" href="https://newstaging.evokad.com/copywriting-essential-elements/" aria-label="Read more about 7 Essential Elements of Effective Copywriting">Read more</a>

Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that many businesses are so focused on new customer acquisition, that they don’t put forth the ... <a title="CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-for-brand-loyalty/" aria-label="Read more about CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention">Read more</a>

COVID-19 is forcing brands and marketers to reevaluate marketing strategies, react to consumers in real-time, and adapt quickly to changing consumer demand. Even before the coronavirus outbreak, we saw a huge increase in brands producing webinars to promote services, educate consumers, and generate brand awareness. In fact, in a study conducted by GoToWebinar in 2019, ... <a title="Should Your Brand Host a COVID-19 Webinar PLUS 5 Tips to Create a High-Quality Webinar" class="read-more" href="https://newstaging.evokad.com/should-you-host-covid-19-webinar/" aria-label="Read more about Should Your Brand Host a COVID-19 Webinar PLUS 5 Tips to Create a High-Quality Webinar">Read more</a>

Email made what once required a few days of travel time has now become deliverable at the speed of light. The digital mailbox has become the fastest way of reaching your restaurant’s customers—no postage stamp required. This marketing platform has become a staple communication method in the restaurant industry, allowing restaurant operators to disseminate flyers ... <a title="Your Restaurant Guide to Tasteful Email Marketing" class="read-more" href="https://newstaging.evokad.com/restaurant-email-marketing/" aria-label="Read more about Your Restaurant Guide to Tasteful Email Marketing">Read more</a>

The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency in your customers’ decision-making process. The widespread popularity of websites like Yelp, Toptable, OpenTable and TripAdvisor influences our customers’ eating decisions, and ultimately, ... <a title="Customer Reviews: Why They Matter and How to Diffuse the Negative" class="read-more" href="https://newstaging.evokad.com/why-customer-reviews-matter/" aria-label="Read more about Customer Reviews: Why They Matter and How to Diffuse the Negative">Read more</a>

What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical because that’s how long it takes for a consumer to make a first impression of your product. And a great deal of this ... <a title="Enhancing the Consumer Experience Through Product Packaging" class="read-more" href="https://newstaging.evokad.com/enhancing-experience-with-product-packaging/" aria-label="Read more about Enhancing the Consumer Experience Through Product Packaging">Read more</a>

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those connections were once reserved for people, places and things close to our hearts, the desire to create emotional, personal ties now stretches to ... <a title="CPG Brands: Inspire Customer Loyalty with Emotional Connections" class="read-more" href="https://newstaging.evokad.com/brand-emotional-connection/" aria-label="Read more about CPG Brands: Inspire Customer Loyalty with Emotional Connections">Read more</a>

Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting you have one. When you need to liven up your restaurant brand, you have many options. Whether it’s time for a refresh or ... <a title="Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?" class="read-more" href="https://newstaging.evokad.com/restaurant-brand-rebrand-refresh/" aria-label="Read more about Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?">Read more</a>