Make Your Business Stand Tall In his bestselling book Blink, author Malcolm Gladwell examines the surprising ways in which the decision-making process operates. Blink deals with the part of the brain that runs our rapid decision-making system. Or, in the author’s words, the “system in which our brain reaches conclusions without immediately telling us that ... <a title="Business Stand Tall" class="read-more" href="https://newstaging.evokad.com/business-stand-tall/" aria-label="Read more about Business Stand Tall">Read more</a>

Tag, You’re It: The Power of an Effective Tagline A compelling tagline is an essential element in establishing brand identity. Especially successful taglines (formerly known in the advertising trade as slogans) take on a life of their own and become part of popular culture. Remember Wendy’s “Where’s the beef?” The tagline swept the nation in ... <a title="Effective Taglines" class="read-more" href="https://newstaging.evokad.com/effective-taglines/" aria-label="Read more about Effective Taglines">Read more</a>

Finding Your Strategic Advantage All too often, businesses and brands react to the success of a competitor with a “me, too” response that attempts to duplicate the strategy that made the positive difference. What actually happens instead is that the “me, too” brand/business winds up in a worse position than before because identifying the difference ... <a title="Avoiding the Mushy Middle" class="read-more" href="https://newstaging.evokad.com/avoiding-the-mushy-middle/" aria-label="Read more about Avoiding the Mushy Middle">Read more</a>

The age-old question, “What’s in a name?” takes on great importance when it’s time to bestow one upon a new product or brand. Although lovestruck Romeo concluded that a rose by any other name would smell as sweet, try convincing consumers that a subwoofer christened Whisper will make buildings crumble in its wake. Because stakes ... <a title="Winning the Name Game" class="read-more" href="https://newstaging.evokad.com/winning-the-name-game/" aria-label="Read more about Winning the Name Game">Read more</a>

Brand Advocacy Begins at Home Much has been written lately about getting your customers and/or end-users to be advocates for your brand – that is, generating enough excitement among members of your target market so they spread the word of your greatness among their friends by all available means. But what about you and your ... <a title="Being Your Own Best Friend" class="read-more" href="https://newstaging.evokad.com/being-your-own-best-friend/" aria-label="Read more about Being Your Own Best Friend">Read more</a>

Finding Your Niche Brand: Reach for the (D-List) Stars Just like brands, there are thousands of comedians. Also just like brands, a very privileged few achieve stardom. But the manner in which Kathy Griffin created her own brand identity to reach to top of the industry holds some lessons that can be learned by others. ... <a title="Brand Identity" class="read-more" href="https://newstaging.evokad.com/brand-identity/" aria-label="Read more about Brand Identity">Read more</a>

Keep Your Brand Relevant Change & Rearrange Brands that don’t keep up with changes in the market fall behind. This is an obvious observation, yet one that you should say out loud to yourself, your R & D department, marketing department and any other relevant people in your company on a regular basis. Coming off ... <a title="Brand Relevance" class="read-more" href="https://newstaging.evokad.com/brand-relevance/" aria-label="Read more about Brand Relevance">Read more</a>

We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. Most recently – YMCA to Y; Tropicana logo change; and let’s not forget about the Gap logo debacle. Remember when ... <a title="Is Re-branding The New Buzz Word?" class="read-more" href="https://newstaging.evokad.com/understanding-re-branding/" aria-label="Read more about Is Re-branding The New Buzz Word?">Read more</a>

Sponsorships are an easy, friendly way to expand brand awareness among the local community. And there are usually so many enticing options but proceed with caution, for not all of them are the ideal events to sponsor. To begin with, your company has a brand. And that brand, above all, has a personality that makes ... <a title="Sponsorships – One Size Doesn’t Fit All" class="read-more" href="https://newstaging.evokad.com/sponsorships-one-size-doesnt-fit-all/" aria-label="Read more about Sponsorships – One Size Doesn’t Fit All">Read more</a>

Finding Your Style and Wearing It Out How your style, or lack there of, can create a bad brand experience Style is more than a personal statement, it is an essential indication of how a business operates both externally and internally—and ultimately can be the beginning or end of its success. Be it traditional, retro ... <a title="Finding Your Style" class="read-more" href="https://newstaging.evokad.com/finding-your-style/" aria-label="Read more about Finding Your Style">Read more</a>