School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your school to undergo a rebrand. A rebranding effort might be completely off the table for your stakeholders or senior management because they’re grounded ... <a title="Is It Time to Rebrand Your School?" class="read-more" href="https://newstaging.evokad.com/rebranding-your-school/" aria-label="Read more about Is It Time to Rebrand Your School?">Read more</a>

Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the title of “great.” Here are three healthcare brands with a strong, clear grasp on what ... <a title="3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-examples/" aria-label="Read more about 3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing">Read more</a>

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium. Times are changing and women ... <a title="Marketing to the Modern Female Sports Fan" class="read-more" href="https://newstaging.evokad.com/marketing-female-sports-fans/" aria-label="Read more about Marketing to the Modern Female Sports Fan">Read more</a>

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the consumers as well. Many customers ... <a title="How Product Positioning Helps Marketers Achieve More" class="read-more" href="https://newstaging.evokad.com/product-positioning-and-placement/" aria-label="Read more about How Product Positioning Helps Marketers Achieve More">Read more</a>

Fans of League of Legends Will Have New Reasons to Cheer for Their Favorite LCS Players during Live Events (ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans with a new way to connect with their favorite teams and players as the League of Legends Championship Series kicks off the Summer ... <a title="HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform" class="read-more" href="https://newstaging.evokad.com/hypsports-launches-esports-league-of-legends-joins-nfl-nba-and-mlb-on-hypsports-platform/" aria-label="Read more about HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform">Read more</a>

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more prevalent in places like Austin, Las Vegas, St. Petersburg, Florida, and even Orlando, the gap for more unique and tasteful restaurants needs to ... <a title="How Small Restaurants Survive in a Big-Chain World" class="read-more" href="https://newstaging.evokad.com/indie-restaurants-vs-big-chains/" aria-label="Read more about How Small Restaurants Survive in a Big-Chain World">Read more</a>

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack of time isn’t an excuse to settle for a lack of flavor or nutrition. What do you reach for? A few years back, ... <a title="How the Frozen Aisle is Standing Up to the Heat of Food Trends" class="read-more" href="https://newstaging.evokad.com/food-trends-marketing/" aria-label="Read more about How the Frozen Aisle is Standing Up to the Heat of Food Trends">Read more</a>

Just like April showers bring May flowers, the creative brainstorming process can lead to blooming results. While the promise of success tomorrow can be the light at the end of the tunnel, sometimes the creative ideation process can feel like a chasing a storm for the next great advertising campaign, especially when the brainstorming process ... <a title="The Creative Process: Navigating Brainstorms for Clear Skies" class="read-more" href="https://newstaging.evokad.com/creative-brainstorming-process/" aria-label="Read more about The Creative Process: Navigating Brainstorms for Clear Skies">Read more</a>

The Tour de France is the most prestigious cycling race in the world, reaching more than 15 million spectators and over 1 billion television viewers from all over the world. But, could they reach even more, particularly in the highly sought after U.S. market? However global the event may be, the majority of the sponsors ... <a title="Growing U.S. Viewership of the Tour de France" class="read-more" href="https://newstaging.evokad.com/growing-u-s-viewership-of-the-tour-de-france/" aria-label="Read more about Growing U.S. Viewership of the Tour de France">Read more</a>

Millennials may have grown up dining in quick service and fast casual restaurants, otherwise known as QSRs, but now that they’re making their own choices, the experience they want isn’t the same as what their parents favored. The industry now faces the challenge of attracting, engaging and retaining the loyalty of these coveted consumers, who ... <a title="Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty" class="read-more" href="https://newstaging.evokad.com/serving-millennials-want-quick-service-fast-casual-restaurants-can-gain-loyalty/" aria-label="Read more about Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty">Read more</a>