Now that more than 62 percent of web users turn to the Internet as a primary research tool, there is a greater need than ever before to regulate the online chatter regarding a brand’s reputation. What potential and current customers say and see about a brand online is absolutely crucial in longevity. If you want ... <a title="Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries" class="read-more" href="https://newstaging.evokad.com/engage-inspire-convert-storytelling-travel-leisure-industries/" aria-label="Read more about Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries">Read more</a>

Understanding the essence of ‘Online Reputation Management’ Brands need a consumer to survive; that’s obvious. Consumers have also come to heavily rely on the Internet, which is clear as well. Knowing these truths, it’s hard to understand why any company would ignore the obvious and fail to maintain their online reputation. Integrating various online reputation ... <a title="Successful Online Reputation Management: Best Practices" class="read-more" href="https://newstaging.evokad.com/successful-online-reputation-management-best-practices/" aria-label="Read more about Successful Online Reputation Management: Best Practices">Read more</a>

Take a minute to think of the top five most valuable brands according to Forbes.com – Apple, Microsoft, Coca-Cola, IBM, and Google. Although you may not realize it, you associated a specific thought (whether it was negative or positive) with each of these brands. These conclusions and brand identities that become second nature to us ... <a title="How to Ensure a Strong and Lasting Positive Brand Reputation" class="read-more" href="https://newstaging.evokad.com/ensure-strong-lasting-positive-brand-reputation/" aria-label="Read more about How to Ensure a Strong and Lasting Positive Brand Reputation">Read more</a>

People love to listen to good stories. We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Great brands work in the same fashion. The most loved brands are not necessarily the brands that intrigue us by the way they look, but ... <a title="The Strategy Behind Brand Storytelling" class="read-more" href="https://newstaging.evokad.com/strategy-behind-brand-storytelling/" aria-label="Read more about The Strategy Behind Brand Storytelling">Read more</a>

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” – David Ogilvy Coca-Cola. Apple. Google. Microsoft. McDonald’s. In all likelihood, consumers know exactly what these brands are and what they represent. The logo is automatically envisioned, and advertising and product or service experiences are recalled. They ... <a title="Assessing the Strength of a Brand" class="read-more" href="https://newstaging.evokad.com/assessing-the-strength-of-a-brand/" aria-label="Read more about Assessing the Strength of a Brand">Read more</a>

In advertising, every aspect of a piece plays a role in determining its success. From distinctive yet timeless logo design and cohesive brand identity, to clear copywriting, and strategic ad placement, there are countless moving parts when it comes to effective brand marketing and promotions. One of the most important yet most widely misunderstood and ... <a title="Typography: A Vital Component in the World of Advertising" class="read-more" href="https://newstaging.evokad.com/typography-a-vital-component-in-the-world-of-advertising/" aria-label="Read more about Typography: A Vital Component in the World of Advertising">Read more</a>

Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically advanced society have made a significant impact on how people are persuaded by brands today. Once persuaded only by rational factors invoked by advertisers, ... <a title="Brand Personification: Humanizing the Brand" class="read-more" href="https://newstaging.evokad.com/brand-personification-humanizing-the-brand/" aria-label="Read more about Brand Personification: Humanizing the Brand">Read more</a>

With the ever-expanding global economy, consumers’ options are relatively limitless. They can now generate price comparisons from competitors worldwide easily and instantly with just a few taps on their smart phones. This convenience coupled with a hyper-competitive market can cause consumers to reduce their opinion of a particular good or service to where they only ... <a title="Are You Creating a Unique Brand Experience?" class="read-more" href="https://newstaging.evokad.com/are-you-creating-a-unique-brand-experience/" aria-label="Read more about Are You Creating a Unique Brand Experience?">Read more</a>

Creating a brand is a demanding and comprehensive endeavor. In advertising, it is one of the challenges we face everyday – helping clients “find themselves” and craft their brand by pushing them to achieve their goals. Political advertising is unique in that it’s not a product or even a typical service; it’s a person, or ... <a title="Best Practices for Creating a Political Brand" class="read-more" href="https://newstaging.evokad.com/best-practices-for-creating-a-political-brand/" aria-label="Read more about Best Practices for Creating a Political Brand">Read more</a>

As a popular and relatively inexpensive non-traditional medium, social media is not a fad, and these days, businesses cannot afford to overlook implementing this important engagement platform. With 65 percent of the world’s top companies on Facebook and 90 percent of marketers using social media channels for business (with 93 percent of these rating social ... <a title="Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach" class="read-more" href="https://newstaging.evokad.com/measuring-and-adjustment-critical-tiers-in-the-social-evoking-approach/" aria-label="Read more about Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach">Read more</a>