Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. These shoppers are exposed to hundreds of brand impressions from a simple stroll through an aisle. And with only one third of in-store purchases being pre-planned, product placement and shelf space is crucial in enticing ... <a title="From Ecommerce to Shelf Space: How to Maximize Your Reach" class="read-more" href="https://newstaging.evokad.com/ecommerce-to-shelf-space/" aria-label="Read more about From Ecommerce to Shelf Space: How to Maximize Your Reach">Read more</a>

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited knowledge at consumers’ fingertips, changing how they find information, interact with brands and buy products. Say goodbye to the predictable marketing funnel and ... <a title="Do You Really Know Your Customer’s Journey?" class="read-more" href="https://newstaging.evokad.com/customer-journey/" aria-label="Read more about Do You Really Know Your Customer’s Journey?">Read more</a>

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone in hand. Today’s expectations of complete convenience and a seamless interaction push that experience even further into an all-new realm. For consumer packaged ... <a title="Redefining Retail: Trends Shaping the New CPG Shopping Experience" class="read-more" href="https://newstaging.evokad.com/cpg-shopping-experience-trends/" aria-label="Read more about Redefining Retail: Trends Shaping the New CPG Shopping Experience">Read more</a>

What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical because that’s how long it takes for a consumer to make a first impression of your product. And a great deal of this ... <a title="Enhancing the Consumer Experience Through Product Packaging" class="read-more" href="https://newstaging.evokad.com/enhancing-experience-with-product-packaging/" aria-label="Read more about Enhancing the Consumer Experience Through Product Packaging">Read more</a>

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those connections were once reserved for people, places and things close to our hearts, the desire to create emotional, personal ties now stretches to ... <a title="CPG Brands: Inspire Customer Loyalty with Emotional Connections" class="read-more" href="https://newstaging.evokad.com/brand-emotional-connection/" aria-label="Read more about CPG Brands: Inspire Customer Loyalty with Emotional Connections">Read more</a>

Should CPG Brands Invest in Digital or Print Catalogs? Print and digital have long been considered enemies, vying for the top spot in marketing strategies across industries. One of the most heated debates centers on product catalogs. Once an undisputed domain for print, digital catalogs have claimed their share of the market. Still, the debate ... <a title="Digital vs. Print Catalogs: Which Wins the Battle for CPG Business" class="read-more" href="https://newstaging.evokad.com/print-vs-digital-catalogs/" aria-label="Read more about Digital vs. Print Catalogs: Which Wins the Battle for CPG Business">Read more</a>

Build Your Email List to Build Your Brand We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just how significant an email list can be for setting your CPG brand apart. And the success rates don’t lie. Email marketing has not ... <a title="Why Every Consumer Packaged Goods Brand Needs to Build an Email List" class="read-more" href="https://newstaging.evokad.com/cpg-email-list/" aria-label="Read more about Why Every Consumer Packaged Goods Brand Needs to Build an Email List">Read more</a>

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means offering customers the same experience (and access to the same products) whether they are shopping on online on any device or in-store. It’s ... <a title="Why Your CPG Brand Needs an Omnichannel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/cpg-omnichannel-marketing/" aria-label="Read more about Why Your CPG Brand Needs an Omnichannel Marketing Strategy">Read more</a>

The Domino Effect: Food Labels and Consumer Purchasing As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we evaluate our options. We’re looking more and more for the boxes that advertise cage-free, non-GMO and low-calorie products, but at the end of ... <a title="How Food Labels Affect the Purchasing Decision of Consumers" class="read-more" href="https://newstaging.evokad.com/labels-affect-consumption-behavior/" aria-label="Read more about How Food Labels Affect the Purchasing Decision of Consumers">Read more</a>

What You Need to Know About Digital Marketing When hearing talk about digital disruption, it can sound like something to be feared. Some paint digital disruption as this unstoppable, inevitable force dead set on flipping what we know on its head. Big tech is coming, so batten down the hatches, save the crops, etc. In ... <a title="How to Digitally Disrupt Your CPG Brand" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-disruption/" aria-label="Read more about How to Digitally Disrupt Your CPG Brand">Read more</a>