Consumer Packaged Goods

The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit

The emergence of artificial intelligence (AI) has significantly impacted various industries, and the broadcast media marketing sector is no exception. AI algorithms and technology continue transforming how broadcasters create, distribute, and optimize their content to reach wider audiences. Here, we explore the growing applications of AI in broadcast media marketing and how you can leverage ... <a title="The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit" class="read-more" href="https://newstaging.evokad.com/impact-ai-broadcasting-media-marketing/" aria-label="Read more about The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit">Read more</a>

The Transformative Influence of AI on Web Accessibility

In recent years, artificial intelligence (AI) has emerged as a groundbreaking technology that is revolutionizing various industries. One area, we want to focus on, where AI is making a significant impact is web accessibility. Web accessibility refers to designing websites and applications that can be used by all individuals, regardless of their abilities or disabilities. ... <a title="The Transformative Influence of AI on Web Accessibility" class="read-more" href="https://newstaging.evokad.com/impact-ai-web-accessibility/" aria-label="Read more about The Transformative Influence of AI on Web Accessibility">Read more</a>

How is Artificial Intelligence Impacting SEO?

As technology continues to evolve, artificial intelligence (AI) is becoming more prevalent in almost every industry. As an agency that partners with businesses across many fields, the evok team has seen a significant impact from AI involvement in search engine optimization (SEO). When crafting marketing strategies for a credit union, healthcare organization, restaurant or travel ... <a title="How is Artificial Intelligence Impacting SEO?" class="read-more" href="https://newstaging.evokad.com/how-improve-seo-strategy-ai/" aria-label="Read more about How is Artificial Intelligence Impacting SEO?">Read more</a>

AI Adoption by Brand Marketers and Advertising Agencies

In recent years, the use of artificial intelligence (AI) has grown rapidly in many industries, including marketing and advertising. AI technologies such as ChatGPT, Jasper, and others are being used to improve the efficiency and effectiveness of marketing campaigns. In this blog post, we will discuss the potential impact of AI on marketing and advertising, ... <a title="AI Adoption by Brand Marketers and Advertising Agencies" class="read-more" href="https://newstaging.evokad.com/adopting-ai-your-marketing-strategy/" aria-label="Read more about AI Adoption by Brand Marketers and Advertising Agencies">Read more</a>

Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started

By now, you are probably very familiar with streaming TV. These services have revolutionized the way we consume content. In the past, viewers were limited to watching TV shows and movies as they aired, or recording them on a DVR (or dare I say, VCR!) for later viewing. With OTT platforms, however, viewers can watch ... <a title="Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started" class="read-more" href="https://newstaging.evokad.com/why-start-advertising-hulu-2023/" aria-label="Read more about Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started">Read more</a>

Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing

From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market isn’t exclusively for luxury brands and goods. High-net-worth individuals and households falling into the category ... <a title="Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing" class="read-more" href="https://newstaging.evokad.com/target-affluent-consumer-cpg/" aria-label="Read more about Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing">Read more</a>

The Growing Market for Food-Allergic Consumers in CPG Marketing

Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about meeting those dietary restrictions. Families are feeling desperate for answers, and they’re turning to trusted ... <a title="The Growing Market for Food-Allergic Consumers in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/food-allergy-cpg-marketing/" aria-label="Read more about The Growing Market for Food-Allergic Consumers in CPG Marketing">Read more</a>

Product Packaging: Marketing Agency Tactics For Influencing Consumer Opinion

Your product’s packaging is the first thing your potential customer interacts with whether they encounter it at the store or online. As consumers get savvier about their purchases, making sure your packaging captures your target consumer is extremely important in increasing sales and building brand loyalty. Did you know consumers spend less than a full ... <a title="Product Packaging: Marketing Agency Tactics For Influencing Consumer Opinion" class="read-more" href="https://newstaging.evokad.com/marketing-agency-tactics-product-packaging/" aria-label="Read more about Product Packaging: Marketing Agency Tactics For Influencing Consumer Opinion">Read more</a>

CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand

There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t–and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken the industry by storm, showing that 81% of global respondents feel strongly that companies should ... <a title="CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand" class="read-more" href="https://newstaging.evokad.com/cpg-retail-brands-sustainability/" aria-label="Read more about CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand">Read more</a>

Email Marketing Automation Strategies for CPG Brands: 3 Emails You Need in Your Funnel

What if we told you a single dollar spent on email marketing would bring in an average of $42 in return? We’re willing to bet your response would be either, “Sign me up,” or, “What’s the catch?” If you agree with the former, skip ahead to our recommendations for the three triggered emails designed to ... <a title="Email Marketing Automation Strategies for CPG Brands: 3 Emails You Need in Your Funnel" class="read-more" href="https://newstaging.evokad.com/email-marketing-automation-strategies/" aria-label="Read more about Email Marketing Automation Strategies for CPG Brands: 3 Emails You Need in Your Funnel">Read more</a>