Consumer demand for good product design is driving the phenomenal success of Apple’s iPod, Target stores and even a wastebasket – namely, the Garbo, designed by Karim Rashid for Umbra. Manufacturers who ignore the importance of industrial design do so at their peril, sure to be overtaken by competitors whose products may be equal in ... <a title="Powering Up Product Design" class="read-more" href="https://newstaging.evokad.com/powering-up-product-design/" aria-label="Read more about Powering Up Product Design">Read more</a>

Breaking Through with Breakthrough Products You may be introducing a breakthrough product at your industry’s major trade show – a product that represents an industry and/or technological “first” destined to change the face of the industry. But be sure your advertising and marketing effectively positions your product so that its significance is clear, or it ... <a title="Breakthrough Products" class="read-more" href="https://newstaging.evokad.com/breakthrough-products/" aria-label="Read more about Breakthrough Products">Read more</a>

Those who manufacture, sell and/or install 12-volt accessories have probably heard some segments of their target market referred to as “kids.” The next time you hear this word – or catch yourself about to say it – stop the speaker or stop yourself. If you use it to describe the people you’re trying to sell ... <a title="Don’t Sell to Kids" class="read-more" href="https://newstaging.evokad.com/dont-sell-to-kids/" aria-label="Read more about Don’t Sell to Kids">Read more</a>