A Look at CPG Research Strategies to Implement Today If you’re working in consumer packaged goods (CPG), you know one thing to be true: nothing is set in stone. Consumer tastes can turn on a dime with the emergence of new technology. New trends can bring brands into the spotlight or shroud them from view. ... <a title="How Great Research Can Inspire Greater CPG Campaigns" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-strategies/" aria-label="Read more about How Great Research Can Inspire Greater CPG Campaigns">Read more</a>

5 Steps to Creating a Brand Ambassador Program for Your Clothing Brand Congratulations! Your apparel brand has made it onto the (sometimes virtual) shelves of key retailers. What comes next? Many would argue building customer loyalty is the make-or-break objective of any brand, whether you’re selling high-end socks or vintage-inspired jeans. While there are a ... <a title="How to Launch a Brand Ambassador Program for Your Apparel Brand" class="read-more" href="https://newstaging.evokad.com/brand-ambassadors-apparel-brands/" aria-label="Read more about How to Launch a Brand Ambassador Program for Your Apparel Brand">Read more</a>

Brands Strive to Win Consumers in Seven Seconds Seven seconds. That’s all the time brands have to make a positive impression on a potential buyer. The vanilla half-caf latte you drink from Starbucks every week, the BarkBox subscription you pamper your miniature schnauzer with and that pint of Halo Top you can’t pass up when ... <a title="5 Packaging Design Trends to Catch Consumers’ Attention" class="read-more" href="https://newstaging.evokad.com/packaging-design-trends/" aria-label="Read more about 5 Packaging Design Trends to Catch Consumers’ Attention">Read more</a>

Tapping into the Millennial Purchasing Power Today, millennials hold the most spending power of any generation. If your brand doesn’t have a marketing strategy in place to tap into that spending stream, now’s the time to start listening to what this chunk of the population wants from the packaged goods sector. Here are four findings ... <a title="How to Win Over Millennials with Packaged Goods" class="read-more" href="https://newstaging.evokad.com/millennials-consumer-packaged-goods/" aria-label="Read more about How to Win Over Millennials with Packaged Goods">Read more</a>

The Emergence of Mass Customization Marketing Mass producing just won’t cut it anymore. Consumers want individualized, distinctive products—they want what is known as mass customization. Mass customization can range anywhere from custom printed packaging to custom shipping. It can entail personalized designs on candy bars or a unique granola blend with user-selected ingredients. If you ... <a title="Ditch Your Mass Marketing for Mass Customization Marketing" class="read-more" href="https://newstaging.evokad.com/mass-marketing-to-mass-customization-marketing/" aria-label="Read more about Ditch Your Mass Marketing for Mass Customization Marketing">Read more</a>

In an age where digital experiences are quickly becoming the new norm, product packaging now has a new set of challenges when it comes to staying relevant, engaging, and above all, environmentally friendly. To combat that, here are some ways in which packaging is trying to change the game, and how you can amp up ... <a title="The Future of Product Packaging: Unwrapping the Ins and Outs" class="read-more" href="https://newstaging.evokad.com/the-future-of-product-packaging-unwrapping-the-ins-and-outs/" aria-label="Read more about The Future of Product Packaging: Unwrapping the Ins and Outs">Read more</a>

In this day and age, everything is connected. From televisions to towel warmers, the Internet of Things (IoT) has allowed both consumers and advertisers to be more in tuned with how we interact with the world around us. Although there’s still a fair share of brick-and-mortar stores out there, innovations like Apple and Samsung Pay, ... <a title="How the Internet of Things Will Change Retail Forever" class="read-more" href="https://newstaging.evokad.com/internet-of-things-and-retail/" aria-label="Read more about How the Internet of Things Will Change Retail Forever">Read more</a>

All successful brands have distinctive packaging that sets them apart from the competition. Packaging is an important extension of your brand and, if done incorrectly, it can lead to lost sales and failure of your product. Apple and Coca Cola, the most well-known brands, make sure their logo, colors, and brand culture are the same ... <a title="Using Your Brand and Packaging Together to Make a Difference" class="read-more" href="https://newstaging.evokad.com/brand-and-packaging-makes-a-difference/" aria-label="Read more about Using Your Brand and Packaging Together to Make a Difference">Read more</a>

Online shopping is on the rise and many stores and malls across America are closing. Many factors contribute to consumers turning to online shopping, including saving time and money, especially since online shopping has gotten easier and more hassle free than ever before. It used to be that you would have to wait a week ... <a title="The Rise of Online Shopping" class="read-more" href="https://newstaging.evokad.com/rise-of-online-shopping/" aria-label="Read more about The Rise of Online Shopping">Read more</a>

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack of time isn’t an excuse to settle for a lack of flavor or nutrition. What do you reach for? A few years back, ... <a title="How the Frozen Aisle is Standing Up to the Heat of Food Trends" class="read-more" href="https://newstaging.evokad.com/food-trends-marketing/" aria-label="Read more about How the Frozen Aisle is Standing Up to the Heat of Food Trends">Read more</a>