Maybe you’re needing additional help with social media or need to build a team to better your social media marketing but are overwhelmed with all the technical terms in the social world, or maybe you’re the vice-president of a major corporation but still can’t decipher what your social strategist is trying to tell you with ... <a title="The Ultimate Social Media Glossary for CPG Marketers" class="read-more" href="https://newstaging.evokad.com/the-ultimate-social-media-glossary-for-cpg-marketers/" aria-label="Read more about The Ultimate Social Media Glossary for CPG Marketers">Read more</a>

With 2020 marking the start of a new decade, maybe it’s time to update your CPG’s digital marketing strategy to more accurately target future audiences. Historically, the CPG industry has focused solely on price competition, but this is no longer the case. Today’s market makes it difficult for CPG brands to compete on price since ... <a title="Digital Marketing Strategies for Reaching Future CPG Audiences" class="read-more" href="https://newstaging.evokad.com/digital-marketing-strategies-reaching-future-cpg-audiences/" aria-label="Read more about Digital Marketing Strategies for Reaching Future CPG Audiences">Read more</a>

Today’s competitive landscape and changing consumer purchasing path have CPG brands muddled when it comes to targeting the latest intent trends. How does one learn of a customer’s intent to buy a product, and where do you meet them along their journey? While there are multiple answers to this question, there are a few that ... <a title="The Latest Consumer Intent Trends in the CPG Industry" class="read-more" href="https://newstaging.evokad.com/the-latest-consumer-intent-trends-in-the-cpg-industry/" aria-label="Read more about The Latest Consumer Intent Trends in the CPG Industry">Read more</a>

At the intersection of convenience and delight, product subscriptions are having their moment in the spotlight. And that light doesn’t appear to be fading anytime soon. The subscription box market has effectively exploded in recent years, with a growth rate in the three digits. With Blue Apron, Dollar Shave Club and Amazon defining and leading ... <a title="Is It Time to Offer Subscription Products on Your E-Commerce Website?" class="read-more" href="https://newstaging.evokad.com/time-offer-subscription-products-ecommerce-website/" aria-label="Read more about Is It Time to Offer Subscription Products on Your E-Commerce Website?">Read more</a>

Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just as much a part of the thrill as what’s inside. So here’s a question for CPG brands: why not make your product’s packaging ... <a title="3 Reasons to Invest in the Unboxing Experience for CPG Marketing" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-investing-unboxing-experience/" aria-label="Read more about 3 Reasons to Invest in the Unboxing Experience for CPG Marketing">Read more</a>

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by ordering Netflix DVDs online for a two-day mail delivery—it’s in the form of instant streaming and RedBox pickups. So, what exactly does it ... <a title="How CPG is Redefining What Convenience Means for Consumers" class="read-more" href="https://newstaging.evokad.com/how-cpg-is-redefining-what-convenience-means-for-consumers/" aria-label="Read more about How CPG is Redefining What Convenience Means for Consumers">Read more</a>

As a business owner in today’s fast-paced world, it can be easy to feel like you’re constantly chasing sales. With more and more consumers turning to the internet for their shopping needs, selling products online is a necessity if you want to keep up with or beat out the competition. But just placing your business ... <a title="Boost Your Ecommerce Sales with Shoppable Instagram Posts" class="read-more" href="https://newstaging.evokad.com/shoppable-instagram-posts/" aria-label="Read more about Boost Your Ecommerce Sales with Shoppable Instagram Posts">Read more</a>

Email, email, email—these days, a channel once reserved for work memos and evites has solidified its reputation as an indispensable business marketing tool. It’s no surprise we’ve talked about why every CPG brand needs an email list, but how you engage that list is just as important as building it. For brands with an ecommerce ... <a title="4 Email Marketing Campaigns Ecommerce Brands Can Automate Today" class="read-more" href="https://newstaging.evokad.com/ecommerce-email-marketing/" aria-label="Read more about 4 Email Marketing Campaigns Ecommerce Brands Can Automate Today">Read more</a>

Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers have topped the shelves for years now, but it’s time to make room for the next generation of this audience. With trending diets ... <a title="The Game-Changing Trend of Health and Wellness in CPG" class="read-more" href="https://newstaging.evokad.com/health-and-wellness-in-cpg/" aria-label="Read more about The Game-Changing Trend of Health and Wellness in CPG">Read more</a>

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the population and is actively shifting the face of marketing. Undoubtedly, it’s one to keep on your radar as a gauge of new and ... <a title="Your CPG Guide to Measuring ROI for Influencer Marketing" class="read-more" href="https://newstaging.evokad.com/measuring-roi-for-influencer-marketing/" aria-label="Read more about Your CPG Guide to Measuring ROI for Influencer Marketing">Read more</a>