It’s been the better part of a year since the first coronavirus-related lockdown went into effect and our lives haven’t looked the same since. We predict they never will. With the reopening of schools and offices, as well as the rollout of the COVID-19 vaccine, certain aspects of peoples’ day-to-day lives may be inching towards ... <a title="COVID-19’s Lasting Impact on Retail & How It’s Reshaped CPG Marketing Strategies" class="read-more" href="https://newstaging.evokad.com/covid-cpg-marketing-strategies/" aria-label="Read more about COVID-19’s Lasting Impact on Retail & How It’s Reshaped CPG Marketing Strategies">Read more</a>

As we reach the prime of the holiday season, online shopping numbers continue to grow. Ecommerce sales account for 14.1% of total sales and are projected to reach 22% by 2023. CPG giants lead the pack as expected, however, independent online stores and smaller retailers have carved out a healthy serving of online sales for ... <a title="Selling Consumer Products Online: 4 Ideas to Drive Sales to Your Website" class="read-more" href="https://newstaging.evokad.com/drive-sales-ecommerce-website/" aria-label="Read more about Selling Consumer Products Online: 4 Ideas to Drive Sales to Your Website">Read more</a>

The month of November brings a sense of urgency and high hopes for e-commerce store owners as the prospect of high holiday sales looms on the horizon. This is the time to take advantage of the biggest sale season of the year, but it can be hard to get a shopper to complete their full ... <a title="E-Commerce Shopping Cart Tips and Tricks for Driving Website Sales" class="read-more" href="https://newstaging.evokad.com/e-commerce-shopping-cart-tips/" aria-label="Read more about E-Commerce Shopping Cart Tips and Tricks for Driving Website Sales">Read more</a>

Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that many businesses are so focused on new customer acquisition, that they don’t put forth the ... <a title="CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-for-brand-loyalty/" aria-label="Read more about CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention">Read more</a>

COVID-19 is by far one of the biggest challenges this generation has faced. CPG companies had to reinvent their marketing strategies, their messages, and how they reached their current and potential customers in order to survive during the pandemic. CPG brands learned that resilience, innovation, agility, and empathy are marketing tools just as much as ... <a title="Updating & Balancing Your CPG Marketing Strategy: Winning Tactics & Trends" class="read-more" href="https://newstaging.evokad.com/updating-cpg-marketing-strategy/" aria-label="Read more about Updating & Balancing Your CPG Marketing Strategy: Winning Tactics & Trends">Read more</a>

We said it once, and we’ll say it again: content is king. Content marketing is a strategic approach focused on creating the right content to the right audience in the right place. It is essential for CPG companies to transform their digital advertisements that are solely focused on their product into content that is entertaining ... <a title="Content Marketing MegaPost: Digital Strategies and Content Ideas for CPG Brands" class="read-more" href="https://newstaging.evokad.com/cpg-content-marketing-megapost/" aria-label="Read more about Content Marketing MegaPost: Digital Strategies and Content Ideas for CPG Brands">Read more</a>

As toilet paper rolls and non-perishable food items gradually make their way back onto the shelves of stores across the nation, the coronavirus pandemic is still making its mark on the CPG market as a whole. Leaders in the industry are striving to meet consumer demands while safeguarding employees and customers alike. And while this ... <a title="Business as Usual After COVID-19: Preparing CPG Brands for the Future" class="read-more" href="https://newstaging.evokad.com/business-as-usual-after-covid-19-preparing-cpg-brands-for-the-future/" aria-label="Read more about Business as Usual After COVID-19: Preparing CPG Brands for the Future">Read more</a>

The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However, history has shown us that desperate times call for legendary innovations. The Black Death in ... <a title="COVID-19 Innovations: The Impact on eCommerce and the Response" class="read-more" href="https://newstaging.evokad.com/covid-19-innovations-impact-ecommerce-response/" aria-label="Read more about COVID-19 Innovations: The Impact on eCommerce and the Response">Read more</a>

SMS Marketing – A Strong Tool for eCommerce Sales In a mobile-first world, it’s no secret that SMS marketing is topping the charts as an effective tool for CPG brands. While everyone talks about mobile-friendly website designs and email marketing, they’re forgetting the most used feature on the mobile device itself—text messaging. Falling second to ... <a title="Mobile Marketing for CPG Brands: SMS Marketing for eCommerce" class="read-more" href="https://newstaging.evokad.com/mobile-marketing-cpg-brands-sms-marketing-for-ecommerce/" aria-label="Read more about Mobile Marketing for CPG Brands: SMS Marketing for eCommerce">Read more</a>

With so many CPG brands aiming to stand out online, it’s more important than ever to understand how search engines work and have an effective search engine optimization (SEO) strategy in place. You can’t just create content, post it to your website, and expect consumers to find it online. You need to implement a solid ... <a title="Voice Search & More Search Engine Optimization Trends in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-trends-2020-voice-search-optimization/" aria-label="Read more about Voice Search & More Search Engine Optimization Trends in CPG Marketing">Read more</a>