What connects destinations and travelers before they even set foot on location? Social media. With an estimated 2.77 billion social media users around the globe, there’s no question when it comes to whether or not you need to strategize your social. But no matter how obvious the need for social strategy is, finding a starting ... <a title="Destination Marketing: A Guide to Social Media" class="read-more" href="https://newstaging.evokad.com/destination-marketing-a-guide-to-social-media/" aria-label="Read more about Destination Marketing: A Guide to Social Media">Read more</a>

Consumers are no longer driven by the urge to collect items and materials—they’re fueled by the prospect of gathering experiences, and they aren’t willing to put their experience in the hands or schedule of a travel companion. This growing rearrangement of social priorities has led to a dramatic increase in the desire to experience something ... <a title="Marketing Miles: Staying in Touch with the Solo Traveler" class="read-more" href="https://newstaging.evokad.com/solo-traveler/" aria-label="Read more about Marketing Miles: Staying in Touch with the Solo Traveler">Read more</a>

According to Trip Advisor, 90% of hoteliers consider differentiating from competition the most important factor in the future of their business. Guest expectations are a moving target in the hotel industry, and it is the hotelier’s job to not only meet these expectations but exceed them. The constant shift in trends, whether it’s ephemeral or ... <a title="Taking a Different Approach to the Ever-Changing Hotel Experience" class="read-more" href="https://newstaging.evokad.com/everchanging-hotel-experience/" aria-label="Read more about Taking a Different Approach to the Ever-Changing Hotel Experience">Read more</a>

Orlando Breaks New Numbers as a Top-Tier Destination The thrill of roller coasters, day trips to the beach and, above all, the magic of Cinderella’s castle are among the many reasons Orlando, Florida racked in 72 million tourists in 2017. This top-tier city didn’t earn the title for most-visited US destination in 2017 overnight, and ... <a title="Strengthen Your Second-Tier Attraction in a Top-Tier Destination" class="read-more" href="https://newstaging.evokad.com/strengthen-your-second-tier-attraction/" aria-label="Read more about Strengthen Your Second-Tier Attraction in a Top-Tier Destination">Read more</a>

How UNIQUE SELLING PROPOSITIONS Differentiate Your Destination With the tourism industry responsible for $1.6 trillion in bookings in 2017, it’s no secret that standing out in a world of hungry competitors can be a daunting task. So, what is it about your destination or attraction that separates it from the rest? That’s where your unique ... <a title="Are You Leveraging (or Over-Leveraging) Your Destination’s USP?" class="read-more" href="https://newstaging.evokad.com/differentiate-your-destination-usp/" aria-label="Read more about Are You Leveraging (or Over-Leveraging) Your Destination’s USP?">Read more</a>

Adding the Experience Back into Instagrammable Destinations From a hotel in Maldives that offers an Instagram butler to a mural in L.A. where you need at least 20,000 followers to pose for a photo, Instagram’s power on destinations has been felt and reflected in visitation numbers, occupancy rates and ADR. During the early years of ... <a title="How You Can Leverage ‘Instagrammability’ for Your Destination" class="read-more" href="https://newstaging.evokad.com/instagrammable-destination/" aria-label="Read more about How You Can Leverage ‘Instagrammability’ for Your Destination">Read more</a>

A 4-Step Approach to Personalized Destination Marketing Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring at your screen, you’re flooded—even bombarded—with content that isn’t personalized. Maybe it’s a promoted post advertising taking a weekend to shred the waves ... <a title="Attract More Visitors to Your Destination Through Personalized Marketing" class="read-more" href="https://newstaging.evokad.com/personalized-destination-marketing/" aria-label="Read more about Attract More Visitors to Your Destination Through Personalized Marketing">Read more</a>

Create Seamless Planning for Tourists with Marketing Travel Let’s talk about Amy and marketing travel. Who’s Amy? And what does she have to do with marketing your travel destination? These are all great questions—let’s dig in. Our friend Amy (as researched by Think with Google) had 419 digital moments planning her trip to Disney World ... <a title="Marketing Travel: What People Want to Know Before a Trip" class="read-more" href="https://newstaging.evokad.com/marketing-travel/" aria-label="Read more about Marketing Travel: What People Want to Know Before a Trip">Read more</a>

How to Successfully Promote Your Destination’s Event Online What’s a great destination without vibrant, fun things to do? Chances are, your destination hosts some killer events throughout the year. Your visitors will NOT want to miss out on the events you have in store, but they just might not know that yet. How can you ... <a title="Finding the Right Online Channels to Promote Your Event" class="read-more" href="https://newstaging.evokad.com/online-event-promotion/" aria-label="Read more about Finding the Right Online Channels to Promote Your Event">Read more</a>

Expenses Aren’t Everything — Marketing to Luxury Travelers We are living in the age of triple checking the prices for the best and cheapest deals on the internet. So, what does that mean for luxury travel brands? Luxury destinations don’t draw travelers in because of the price factor, they draw them in for the experience ... <a title="Successfully Marketing Your Luxury Travel Brand in the Sea of Discount Travel" class="read-more" href="https://newstaging.evokad.com/luxury-travel-destination-marketing/" aria-label="Read more about Successfully Marketing Your Luxury Travel Brand in the Sea of Discount Travel">Read more</a>