In 2018, approximately 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion in 2021. Social networking platforms, like Facebook, Instagram, Twitter, and even Tik Tok, provide users with a variety of tools, features, and formats to share and promote content. Their use has become an integral ... <a title="How to Use Social Media for Entertainment Industry" class="read-more" href="https://newstaging.evokad.com/social-media-entertainment-industry/" aria-label="Read more about How to Use Social Media for Entertainment Industry">Read more</a>

Social media has transformed the marketing world as we know it. Some may even say that it is killing traditional advertising. In 2017, digital ad spends jumped to $209 billion worldwide (41% of the market), as opposed to TV ads that reached only 35% of the market. And just like any other hospitality industry, tourism ... <a title="Social Media in Tourism Entertainment Marketing: What’s Trending in 2020" class="read-more" href="https://newstaging.evokad.com/social-media-in-tourism-entertainment-marketing-whats-trending-in-2020/" aria-label="Read more about Social Media in Tourism Entertainment Marketing: What’s Trending in 2020">Read more</a>

New year, new digital marketing trends. Hotel marketing is a vital part of ensuring your occupancy rate stays high, which is why it’s so crucial for hotels to adapt to the digital age. The current conversion funnel for travelers is now so broad. Hotel managers have to put a lot more focus on exactly who ... <a title="Upcoming Profitable Hotel Digital Marketing Trends for 2020" class="read-more" href="https://newstaging.evokad.com/profitable-hotel-digital-marketing-trends-2020/" aria-label="Read more about Upcoming Profitable Hotel Digital Marketing Trends for 2020">Read more</a>

Travelers are more empowered than ever in today’s digital sphere. They are making booking decisions faster than ever before, and they’re relying on the web to help them. This trend has left digital marketers chasing travelers on the digital space before they finalize their destination.   But this requires more strategy than just sharing unique selling ... <a title="Travel & Tourism Marketing Segmentation: Ideal Digital Guests" class="read-more" href="https://newstaging.evokad.com/travel-tourism-marketing-segmentation-ideal-digital-guests/" aria-label="Read more about Travel & Tourism Marketing Segmentation: Ideal Digital Guests">Read more</a>

Content may still be king in the digital marketing world, but online reputation is queen. With the hospitality industry turning to online sales and lead management systems for everything from bookings to traffic to marketing, it can be easy to forget that your reputation is just as important as the actual product or service you ... <a title="The Role of Reputation Management and Feedback in the Hospitality Industry" class="read-more" href="https://newstaging.evokad.com/role-reputation-management-feedback-hospitality-industry/" aria-label="Read more about The Role of Reputation Management and Feedback in the Hospitality Industry">Read more</a>

The Impact of Voice Search in Travel Marketing “Alexa, what’s the cheapest flight from Miami to Dallas?” One simple question to a smart device, and a few moments later, your flight is booked. Travelers worldwide are hopping on this voice search trend, using voice assistants like Siri and Alexa to help them make educated travel ... <a title="How Voice Search Is Making a Lasting Impact in Travel Marketing" class="read-more" href="https://newstaging.evokad.com/vso-impact-in-travel-marketing/" aria-label="Read more about How Voice Search Is Making a Lasting Impact in Travel Marketing">Read more</a>

According to the World Travel and Tourism Council, global travel and tourism contributed a record-smashing $8.8 trillion to the world economy in 2018. Our home base of Orlando alone saw a 75 million visitors the same year, pouring $70 billion into the local economy. Travel and tourism is officially the second fastest-growing sector in the ... <a title="Mobile Travel Marketing: How to Put Your Destination on the Digital Map" class="read-more" href="https://newstaging.evokad.com/mobile-travel-marketing-how-to-put-your-destination-on-the-digital-map/" aria-label="Read more about Mobile Travel Marketing: How to Put Your Destination on the Digital Map">Read more</a>

Travel is good for the soul—we’ve all heard the phrase and if you’ve ever wondered just how much truth there is to that claim, there is now a multi-billion-dollar facet of the tourism market dedicated to it. Set to be a $919 billion industry by 2022, wellness tourism has consistently outpaced the rate of growth ... <a title="Wellness Tourism: Attract Health-Conscious Travelers to Your Destination" class="read-more" href="https://newstaging.evokad.com/wellness-tourism/" aria-label="Read more about Wellness Tourism: Attract Health-Conscious Travelers to Your Destination">Read more</a>

Your tourism website is often the first point of contact travelers will have with your destination—your chance to make a positive and lasting first impression. And while every destination has unique characteristics to share, there are common things every traveler looks for when searching for travel information. Here are the top six features that your ... <a title="6 Things All Travelers Look for in Tourism Websites" class="read-more" href="https://newstaging.evokad.com/tourism-website/" aria-label="Read more about 6 Things All Travelers Look for in Tourism Websites">Read more</a>

What Goes into Creating Sustainable Destinations White sandy beaches, crystal clear waters, fresh air and tidy lands. These are a few natural elements that lead to a memorable experience for many travelers. It’s no surprise that scenic hot spots like Iceland have attracted six times its total population in 2017 for its awe-inspiring, panoramic views ... <a title="Sustainability: Building a Positive Impact into Your Destination" class="read-more" href="https://newstaging.evokad.com/sustainable-destination/" aria-label="Read more about Sustainability: Building a Positive Impact into Your Destination">Read more</a>