<ul> <li>74% use social media while on vacation.</li> <li>27% use social media the same amount on a vacation as when they aren't on vacation.</li> <li>72% of 18-34 year olds use mobile devices while traveling and 52% of all adults do.</li>

<ul> <li>52% use social media.</li> <li>Facebook is the #1 site for gathering vacation ideas at 29%, followed by Trip Advisor at 14%, Twitter at 6% and Pinterest at 4%.</li> <li>51%+ of smartphone users accessed flight and/or hotel content and 4 out of 5 accessed both.</li>