Promoting the Features Event Planners Look for in a Destination Marketing to leisure visitors is all about creating emotional connections between your destination and travelers. Appealing to event planners is a different story. Planners look at destinations and the venues within them from a more analytical perspective, making sure the numbers and features add up ... <a title="How to Market to Event Planners: What Destinations Need to Know" class="read-more" href="https://newstaging.evokad.com/market-to-event-planners/" aria-label="Read more about How to Market to Event Planners: What Destinations Need to Know">Read more</a>

Understanding the Baby Boomer Traveler’s Persona Travel and tourism marketing and advertising efforts have heavily focused on the coveted millennial generation in recent years. While it’s good to hone in on an emerging market, another generation might be boarding more planes and booking more hotels than you think. And that would be the baby boomers—the ... <a title="What You Need to Know About the Baby Boomer Traveler" class="read-more" href="https://newstaging.evokad.com/baby-boomer-traveler-persona/" aria-label="Read more about What You Need to Know About the Baby Boomer Traveler">Read more</a>

How to Boost Hotel Website Conversions Whether your hotel offers luxury getaways or budget-friendly stays, there is one thing all potential guests expect from your website—a secure, seamless and speedy booking experience. Adventure is only a few clicks away, or at least that’s what you want visitors to think when they land on your website. ... <a title="4 UX-Focused Ways to Improve Hotel Website Booking Conversions" class="read-more" href="https://newstaging.evokad.com/hotel-web-conversions/" aria-label="Read more about 4 UX-Focused Ways to Improve Hotel Website Booking Conversions">Read more</a>

5 Ways to Find an Agency That Fits with Your Organization Spring break is in full swing. Students are scattered across your destination and hitting the water, shops and bars. But before you know it, they’ll be gone and hitting the books again, and you’ll be anxiously awaiting your next visitor wave: summertime vacationers. Maybe ... <a title="How to Pick the Right Advertising Agency to Promote Your Summer Destination" class="read-more" href="https://newstaging.evokad.com/destination-marketing-agency/" aria-label="Read more about How to Pick the Right Advertising Agency to Promote Your Summer Destination">Read more</a>

Travelers Want to Be Fully Immersed in their Destination’s Culture Data says travelers want authenticity. In fact, 76% of baby boomers and 86% of millennials want to experience a new culture when they travel. As a destination, how do you give travelers a true “when in Rome,” experience? Give your locals a voice. Locals know their hometown ... <a title="Start Marketing the Travel Experience from a Local’s Perspective" class="read-more" href="https://newstaging.evokad.com/local-travel-experience/" aria-label="Read more about Start Marketing the Travel Experience from a Local’s Perspective">Read more</a>

Millennial Travelers Require a Different Travel Experience Traditional advertising isn’t quite millennials cup of tea when it comes to travel and tourism. An outdoor billboard or a radio spot highlighting your city or town really won’t convince them to hop on board and visit your destination. For these folks, recommendations from their friends and family ... <a title="The Modern Millennial Traveler Has Landed" class="read-more" href="https://newstaging.evokad.com/marketing-travel-and-tourism-destinations-to-millennials/" aria-label="Read more about The Modern Millennial Traveler Has Landed">Read more</a>

Employers, forget vacations and say hello to staycations. Those darn millennials are at it again. They’ve killed department stores, the 9-to-5 workday and now they’re ready to say farewell to the typical vacation. By typical vacation we mean the one where you take a week or two off and travel outside of your city to kick ... <a title="How Millennials Are Altering the Traditional Vacation Paradigm" class="read-more" href="https://newstaging.evokad.com/how-to-market-and-advertise-to-millenials-on-staycation/" aria-label="Read more about How Millennials Are Altering the Traditional Vacation Paradigm">Read more</a>

Destination marketing organizations (DMOs), for the most part, are focused on one thing: getting visitors to eat, play, and shop ‘til they drop while vacationing. What tends to fall by the wayside, though, is the social aspect of the vacationer experience. Custom Snapchat filters, promotional Facebook contests and simple word-of-mouth campaigns help to give destinations ... <a title="Going Social with Your Destination Marketing Organization" class="read-more" href="https://newstaging.evokad.com/going-social-with-your-dmo/" aria-label="Read more about Going Social with Your Destination Marketing Organization">Read more</a>

Social media is affecting everything about consumers’ travel decisions from researching and planning to posting during a vacation. Travel statistics report that 19 out of 20 travelers are active on Facebook, and over 50% of travelers look to social media before deciding on their next travel destination. If your brand relies on tourism, your marketing ... <a title="Social Media: Changing the Way Consumers Travel" class="read-more" href="https://newstaging.evokad.com/social-media-changing-travel/" aria-label="Read more about Social Media: Changing the Way Consumers Travel">Read more</a>

After publishing a recent blog about the latest in travel trends, solo travel received many comments and inquiries, so we decided to follow it up with a blog dedicated to solo travel. Have you dreamed of traveling to an exotic location to relax in the ocean, or visiting France to learn a new language, or ... <a title="Solo Travel: The Freedom to Do What You Want" class="read-more" href="https://newstaging.evokad.com/the-freedoms-of-solo-travel/" aria-label="Read more about Solo Travel: The Freedom to Do What You Want">Read more</a>