Destination Marketing

2017 Top Travel Trends: Staycations, Wellness, Solo Travel and More

What does modern-day travel look like? Not long ago, the answer to that question would have involved mentions of travel agents, guide-led tours and annual visits to distant family members. While each of those factors still play a role in how people choose, plan and book vacations today, 2017 has brought a noticeable shift in ... <a title="2017 Top Travel Trends: Staycations, Wellness, Solo Travel and More" class="read-more" href="https://newstaging.evokad.com/2017-top-travel-trends/" aria-label="Read more about 2017 Top Travel Trends: Staycations, Wellness, Solo Travel and More">Read more</a>

How Can a ‘Smaller’ Destination Compete for Tourism?

According to The State of American Vacation 2017, Americans are beginning to use more vacation time, and the trend is projected to continue. For growing travel destinations this presents opportunity, but a considerable amount of the industry share lies in large cities such as Orlando, Las Vegas, Los Angeles and New York City that are popular ... <a title="How Can a ‘Smaller’ Destination Compete for Tourism?" class="read-more" href="https://newstaging.evokad.com/smaller-destination-tourism/" aria-label="Read more about How Can a ‘Smaller’ Destination Compete for Tourism?">Read more</a>

Youth Sports is Big Business for Destination Marketing

Youth Sports Such as Baseball, Softball, Soccer, Field Hockey and Cheerleading All Impact Family Life Today, kids are playing more competitive sports than every before. There are over 30 million boys and girls playing youth sports compared to under 8 million in 1970. In 2014, Nearly 70 percent of children (age 6-17) in the U.S. were ... <a title="Youth Sports is Big Business for Destination Marketing" class="read-more" href="https://newstaging.evokad.com/family-vacation-travel-around-youth-sports/" aria-label="Read more about Youth Sports is Big Business for Destination Marketing">Read more</a>

Beyond the Surface of Crystal River’s New Website

Client: Citrus CountyProject: Website Design and DevelopmentDescription:Our team was challenged with designing and deploying a website for Citrus County, better known as Crystal River, Florida, through which potential visitors could immerse themselves in the destination, learning what it has to offer and how to make their dream trips come to life. To create an engaging ... <a title="Beyond the Surface of Crystal River’s New Website" class="read-more" href="https://newstaging.evokad.com/beyond-the-surface-of-crystal-rivers-new-website/" aria-label="Read more about Beyond the Surface of Crystal River’s New Website">Read more</a>

Mobile and Travel Planning: What It Means for Your Destination

When was the last time you left home without your phone? Can’t remember? Neither can your audience. Without a doubt, mobile campaigns and mobile-first strategy are at the forefront of marketers’ minds to not only get messages out there, but also make sure they’re actually seen and heard. And when it comes to the travel ... <a title="Mobile and Travel Planning: What It Means for Your Destination" class="read-more" href="https://newstaging.evokad.com/travelers-plan-with-mobile/" aria-label="Read more about Mobile and Travel Planning: What It Means for Your Destination">Read more</a>

Growing U.S. Viewership of the Tour de France

The Tour de France is the most prestigious cycling race in the world, reaching more than 15 million spectators and over 1 billion television viewers from all over the world. But, could they reach even more, particularly in the highly sought after U.S. market? However global the event may be, the majority of the sponsors ... <a title="Growing U.S. Viewership of the Tour de France" class="read-more" href="https://newstaging.evokad.com/growing-u-s-viewership-of-the-tour-de-france/" aria-label="Read more about Growing U.S. Viewership of the Tour de France">Read more</a>

Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries

Now that more than 62 percent of web users turn to the Internet as a primary research tool, there is a greater need than ever before to regulate the online chatter regarding a brand’s reputation. What potential and current customers say and see about a brand online is absolutely crucial in longevity. If you want ... <a title="Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries" class="read-more" href="https://newstaging.evokad.com/engage-inspire-convert-storytelling-travel-leisure-industries/" aria-label="Read more about Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries">Read more</a>

Visit Florida Awards evok Advertising’s Work

Ocala/Marion County Website and Social Media Win Top Honors ORLANDO, FL. – (September 23, 2014) – Evok Advertising client Ocala/Marion County Visitors and Convention Bureau took top honors for its travel and tourism website and social media campaign.  Recently off the heels of a Golden Image Award win from the Florida Public Relations Association for ... <a title="Visit Florida Awards evok Advertising’s Work" class="read-more" href="https://newstaging.evokad.com/visit-florida-awards-evok-advertisings-work/" aria-label="Read more about Visit Florida Awards evok Advertising’s Work">Read more</a>

Using Emotional, Entertaining and Educational Content in Travel and Tourism Marketing

Why do we travel? As members of the human race, we are born with an innate penchant for curiosity—a desire to explore beyond our immediate surroundings. Our migratory patterns may have evolved with time, however the pull of unknown, foreign lands and exotic cultures still has a firm hold on the majority of mankind. Whether ... <a title="Using Emotional, Entertaining and Educational Content in Travel and Tourism Marketing" class="read-more" href="https://newstaging.evokad.com/travel_tourism_content_marketing/" aria-label="Read more about Using Emotional, Entertaining and Educational Content in Travel and Tourism Marketing">Read more</a>

Social Media / Mobile Usage for Travelers (After the Trip)

<ul> <li>46% post hotel reviews.</li> <li>40% post activity or attraction reviews.</li> <li>40% post restaurant review.</li> </ul>