Social Media / Mobile Usage for Travelers (During the Trip)
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- 74% use social media while on vacation.
- 27% use social media the same amount on a vacation as when they aren’t on vacation.
- 72% of 18-34 year olds use mobile devices while traveling and 52% of all adults do.
- 68% of travelers use mobile devices to keep in touch while on a trip.
- 48% take pictures.
- 30% make reservations.
- 25% find directions to attractions.
- Other popular mobile device activities include reading reviews for local businesses and translating languages.
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