As travel marketers, OTT and CTV may be the campaign game-changers you have been waiting for. Wanderers, travel-lovers, family adventure-seekers, and globetrotters all spend hours watching television and video, but their viewing habits have changed in recent years. Instead of watching traditional TV, they are now watching their favorite TV shows and movies through CTV ... <a title="Travel Marketing in 2021: Leaning into OTT and CTV" class="read-more" href="https://newstaging.evokad.com/travel-marketing-ott-ctv/" aria-label="Read more about Travel Marketing in 2021: Leaning into OTT and CTV">Read more</a>

2020 has been a difficult year for many travel and tourism destinations as COVID-19 restrictions have kept travelers and families at home. However, the travel industry is gaining momentum as tourists are interested in finding new ways to travel safely going into the new year. Here are five emerging trends in the travel industry that ... <a title="How Your Destination Can Capitalize on 2021 Travel Trends" class="read-more" href="https://newstaging.evokad.com/destination-capitalize-travel-trends/" aria-label="Read more about How Your Destination Can Capitalize on 2021 Travel Trends">Read more</a>

Digital tactics have become a fundamental component of any travel marketing strategy. The evolution of marketing has transcended the travel industry into something more than just reaching an audience, it’s become about building connections. While it may sound budget draining and time consuming to integrate an effective digital presence into a strategy, it couldn’t be ... <a title="4 Effective Ways to Add Digital Tactics to Your Travel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/digital-trends-travel-marketing/" aria-label="Read more about 4 Effective Ways to Add Digital Tactics to Your Travel Marketing Strategy">Read more</a>

It’s safe to say that every destination in the world has seen tourism impacted by COVID-19 in 2020. While there are still many travel bans and restrictions in place, it’s never too soon to start planning your next campaign once it’s safe for people to travel again.  Maybe you’re looking to change your marketing style ... <a title="7 Inspirational Travel Marketing Campaigns That Deliver Visitors" class="read-more" href="https://newstaging.evokad.com/inspirational-travel-marketing-campaigns/" aria-label="Read more about 7 Inspirational Travel Marketing Campaigns That Deliver Visitors">Read more</a>

People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips at least once a month. Another study found that search rates for local attractions and ... <a title="Gaining the Edge in Organic Search with Your Digital Travel Marketing" class="read-more" href="https://newstaging.evokad.com/organic-search-travel-marketing/" aria-label="Read more about Gaining the Edge in Organic Search with Your Digital Travel Marketing">Read more</a>

The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining, entertainment, and retail. All of this being said, the tourism space is complex, challenging, and ... <a title="Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age" class="read-more" href="https://newstaging.evokad.com/simplify-your-tourism-marketing/" aria-label="Read more about Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age">Read more</a>

How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What should I do in the location I want to visit? If your destination’s website has ... <a title="Travel SEO Tips: Crushing Organic Search for Your Destination" class="read-more" href="https://newstaging.evokad.com/travel-seo-tips-crushing-organic-search-for-your-destination/" aria-label="Read more about Travel SEO Tips: Crushing Organic Search for Your Destination">Read more</a>

As one of the first industries to be greatly affected by the coronavirus outbreak, the travel sector has experienced great adversity in the past few months. With over 213 countries impacted by the virus, CNBC reports that travel curbs have turned the travel and tourism industry into one of the largest casualties during the pandemic. ... <a title="The New Travel: What to Expect in Travel Post Pandemic" class="read-more" href="https://newstaging.evokad.com/new-travel-what-to-expect/" aria-label="Read more about The New Travel: What to Expect in Travel Post Pandemic">Read more</a>

The past few months have brought uncertainty and adversity worldwide after the sudden outbreak of the infamous coronavirus. And while nearly all sectors of businesses are facing challenges during this time, the travel and tourism industry is first-hand experiencing a hard hit from the pandemic. Destinations and hospitality industries are putting their services to a ... <a title="The Travel Marketing Landscape During and After the Coronavirus Crisis" class="read-more" href="https://newstaging.evokad.com/travel-marketing-landscape-during-coronavirus/" aria-label="Read more about The Travel Marketing Landscape During and After the Coronavirus Crisis">Read more</a>

Destination content marketing engages prospective travelers through strategic storytelling across digital marketing channels, presenting relevant and valuable information in an easily consumable format. Of course, this involves much more than posting picturesque European towns at dusk or telling tales of fun in the sun in the Florida Keys. There are so many ways to enhance ... <a title="Travel Industry Must-Do Trends: Content Marketing for Your Destination" class="read-more" href="https://newstaging.evokad.com/travel-industry-trends-content-marketing-destination/" aria-label="Read more about Travel Industry Must-Do Trends: Content Marketing for Your Destination">Read more</a>