This year, it’s forecasted that 71% of Americans will take a leisure vacation. How do you capture the attention of such a large audience? You narrow your scope. As the players of the travel and tourism industry fight to stay relevant in an evolving marketplace, it’s time to revamp your marketing strategy to include an ... <a title="Hispanic Travel Trends: How to Influence Niche Travel Markets" class="read-more" href="https://newstaging.evokad.com/hispanic-travel-niche-travel/" aria-label="Read more about Hispanic Travel Trends: How to Influence Niche Travel Markets">Read more</a>

The travel and tourism industry has been rolling with the punches for the last year and a half, and now there’s more trouble on the horizon. As consumers have grown more aware of how their data is used, their personal privacy has become a growing concern, causing the government to step in to regulate how ... <a title="Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/destination-marketing-third-party-cookies/" aria-label="Read more about Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy">Read more</a>

Destinations are opening up, vaccines are being distributed, and it finally feels like we’re leaving the pandemic behind us. With things moving towards the new normal, travelers are beginning to plan and book trips for the coming months. Fifty-six percent of respondents indicated they miss traveling so much they’re willing to book a trip even ... <a title="No-Cost Cancellations Are Here to Stay: Evolving Your Travel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/no-cost-cancellations-travel-marketing/" aria-label="Read more about No-Cost Cancellations Are Here to Stay: Evolving Your Travel Marketing Strategy">Read more</a>

What Does Travel Look Like Post-Pandemic for Remote Workers? The pandemic has welcomed a rollercoaster of uncertainty for the travel industry. Still, one saving grace that has come out of 2021 is the introduction of the flexcation, also known as the ability for remote workers to travel with a work-from-home lifestyle. These implementations for many ... <a title="The Rise of Burnout and Bleisure for Travel Marketing in 2021" class="read-more" href="https://newstaging.evokad.com/remote-workers-travel-marketing/" aria-label="Read more about The Rise of Burnout and Bleisure for Travel Marketing in 2021">Read more</a>

Summer is here, and we all know what that means—it’s the peak season for most destinations. We also know the travel industry is competitive. In fact, 40% of Americans take at least one vacation a year. From that percent, about 28% will take three or more vacations per year. So, how can you, as a ... <a title="DMO Email Marketing: Summer Destination Marketing Strategies Driving “Heads in Beds”" class="read-more" href="https://newstaging.evokad.com/destination-marketing-email-strategies/" aria-label="Read more about DMO Email Marketing: Summer Destination Marketing Strategies Driving “Heads in Beds”">Read more</a>

When it comes to planning a vacation, each generation gets their destination inspiration in a different way. Gen X travelers may scroll various Pinterest boards and read blogs filled with aesthetically pleasing pictures and itineraries for their destination of choice. Millennials, on the other hand, spend their time on Instagram saving dozens of insta-worthy destinations, ... <a title="TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021" class="read-more" href="https://newstaging.evokad.com/tiktok-destination-marketing-strategies/" aria-label="Read more about TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021">Read more</a>

Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your everyday visitors. And we’re not just talking social influencers that are getting paid for the ... <a title="Modernizing Your Destination Marketing with UGC" class="read-more" href="https://newstaging.evokad.com/modernizing-destination-marketing/" aria-label="Read more about Modernizing Your Destination Marketing with UGC">Read more</a>

This month, our Account Executive shares a glimpse of what it means to navigate travel clients through a pandemic. Keep reading to get an insider’s perspective on the marketing madness and how we quickly shifted our strategies to overcome the obstacles of COVID-19, as well as what we’re doing now to help drive visitation. Are ... <a title="Destination Marketing: ROI-Driven Strategies During a Pandemic" class="read-more" href="https://newstaging.evokad.com/roi-driven-destination-marketing/" aria-label="Read more about Destination Marketing: ROI-Driven Strategies During a Pandemic">Read more</a>

Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the “best nature hikes for families with a great nightlife scene” might not be the best ... <a title="Destination Marketing Tricks: Choosing the Perfect Travel Niche" class="read-more" href="https://newstaging.evokad.com/choose-perfect-travel-niche-market/" aria-label="Read more about Destination Marketing Tricks: Choosing the Perfect Travel Niche">Read more</a>

It doesn’t need repeating, but we’ll do it anyway: advertising is shifting from traditional ad tactics to the digital realm. With travelers on social media more than ever before, travel marketers must find ways to inspire them to visit your destination, use their airlines, book their hotel rooms, and enjoy those attractions. As a destination ... <a title="Google vs. Facebook with Travel Marketing: Who’s Better?" class="read-more" href="https://newstaging.evokad.com/travel-marketing-google-facebook/" aria-label="Read more about Google vs. Facebook with Travel Marketing: Who’s Better?">Read more</a>