You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), for example, must demonstrate a positive return on investment (ROI) for their efforts to justify the marketing spend of public funds, and that ... <a title="How Important is Showing an Economic Impact for Your Marketing Efforts?" class="read-more" href="https://newstaging.evokad.com/destination-marketing-roi-insights/" aria-label="Read more about How Important is Showing an Economic Impact for Your Marketing Efforts?">Read more</a>

For many creatives, there’s a constant search for new ways in which to communicate on a deeper level with consumers. We have watched newer technologies—like Instagram and Snapchat—dramatically change the way we socially connect, shape public opinion and connect with each other on a global level. Social media has not only changed the advertising landscape ... <a title="Virtually Unstoppable: How VR Can Help Us Better Market to Consumers" class="read-more" href="https://newstaging.evokad.com/better-marketing-through-virtual-reality/" aria-label="Read more about Virtually Unstoppable: How VR Can Help Us Better Market to Consumers">Read more</a>

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time of the year, we wanted ... <a title="Social Media Advertising Trend Predictions for 2017" class="read-more" href="https://newstaging.evokad.com/social-media-predictions-2017/" aria-label="Read more about Social Media Advertising Trend Predictions for 2017">Read more</a>

Advertisers and brands are scratching their heads and trying to move quickly to get in front of their audiences that are adapting ad blockers. Adobe found that in 2015, 198 million people globally blocked ads—a number that will surely climb in 2016. The increase in ad blockers comes from one too many full-page takeovers and ... <a title="Advertising Around Ad Blockers" class="read-more" href="https://newstaging.evokad.com/advertising-with-ad-blockers/" aria-label="Read more about Advertising Around Ad Blockers">Read more</a>

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more prevalent in places like Austin, Las Vegas, St. Petersburg, Florida, and even Orlando, the gap for more unique and tasteful restaurants needs to ... <a title="How Small Restaurants Survive in a Big-Chain World" class="read-more" href="https://newstaging.evokad.com/indie-restaurants-vs-big-chains/" aria-label="Read more about How Small Restaurants Survive in a Big-Chain World">Read more</a>

In the time it takes you to read this blog post, millions of new tweets, Instagram photos and Facebook status updates will have been posted. Hundreds of thousands of hashtags floating out there in the social media universe, many of which are actively working to promote brands, services, products and movements. This begs the question, ... <a title="Make Social Connections IRL at Social Fresh 2016" class="read-more" href="https://newstaging.evokad.com/social-fresh-conference/" aria-label="Read more about Make Social Connections IRL at Social Fresh 2016">Read more</a>

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack of time isn’t an excuse to settle for a lack of flavor or nutrition. What do you reach for? A few years back, ... <a title="How the Frozen Aisle is Standing Up to the Heat of Food Trends" class="read-more" href="https://newstaging.evokad.com/food-trends-marketing/" aria-label="Read more about How the Frozen Aisle is Standing Up to the Heat of Food Trends">Read more</a>

Ever wanted the perfect Snapchat geofilter for your baby shower or engagement party but had to draw it yourself? You won’t have to do that anymore. Snapchat recently announced that they are allowing everyone to create a geofilter as part of their ad platform. For special touches for parties, weddings and businesses, Snapchat custom geofilters ... <a title="Snapchat Geofilters Have Endless Possibilities for Advertisers" class="read-more" href="https://newstaging.evokad.com/snapchat-for-business/" aria-label="Read more about Snapchat Geofilters Have Endless Possibilities for Advertisers">Read more</a>

Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used to research and purchase anything. Consumers are using that to their advantage: 82 percent of smartphone users rely on their phone to make ... <a title="How to Win Your Consumers in Micro-Moments" class="read-more" href="https://newstaging.evokad.com/mobile-micro-moments/" aria-label="Read more about How to Win Your Consumers in Micro-Moments">Read more</a>

This Sunday marks a monumental football game 50 years in the making and is one advertisers are primed to spend big bucks on. Live from CBS, this year’s broadcast is expected to draw in over 110 million viewers across the world. It’s no secret that the annual event is, more often than not, about the ... <a title="Ad Trends for the Big Game this Year" class="read-more" href="https://newstaging.evokad.com/ad-trends-for-the-big-game/" aria-label="Read more about Ad Trends for the Big Game this Year">Read more</a>