There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each client. Finding an ... <a title="Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3" class="read-more" href="https://newstaging.evokad.com/which-advertising-agency-compensation-structure-is-better-for-me-part-1-of-3/" aria-label="Read more about Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3">Read more</a>

Public Relations (PR), at its core, is a special type of communication used to gain earned media in broadcast, print and online channels. When professionals are leading the charge, PR is an invaluable component of any full-service agency. At times, it can make or break campaigns and is often the best resource in times of ... <a title="How to Be Worth a Journalist’s Time" class="read-more" href="https://newstaging.evokad.com/how-to-be-worth-a-journalists-time/" aria-label="Read more about How to Be Worth a Journalist’s Time">Read more</a>

The thought of streamlining policies and procedures seems like a good idea. It sounds like it should work. It seems like it should be easy. So why don’t we always follow it? Good question. Of course most successful companies have some sort of systematic workflow, a streamline of policy and procedures and believe that if ... <a title="Streamlining Policies and Procedures-Inside An Advertising Agency" class="read-more" href="https://newstaging.evokad.com/streamlining-policies-and-procedures-inside-an-advertising-agency/" aria-label="Read more about Streamlining Policies and Procedures-Inside An Advertising Agency">Read more</a>

In today’s “instant access to the consumer” world, it’s hard to believe we still have to perform a dog and pony show to get past the gatekeeper in the hopes of finding the decision maker. Well, be warned that often in a tight economy, the gatekeeper and the decision maker could be the same person ... <a title="Keeping Up With the Gatekeeper Game" class="read-more" href="https://newstaging.evokad.com/keeping-up-with-the-gatekeeper-game/" aria-label="Read more about Keeping Up With the Gatekeeper Game">Read more</a>