Is distance preventing you from disseminating information to a large audience? If so, I highly recommend conducting a webinar. The term webinar is short for web-based seminars or presentations, also known as web conferencing. It’s simple. Attendees can log on straight from their computers to join a one-way conference or an interactive meeting between the ... <a title="Quick Tips for Conducting a Successful Webinar" class="read-more" href="https://newstaging.evokad.com/tips-for-conducting-a-successful-webinar/" aria-label="Read more about Quick Tips for Conducting a Successful Webinar">Read more</a>

Mention the word ‘spec’ in a room of design professionals, and you will hear resonating boos and witness faces cringe in discontent. Why you may ask? Well it’s a slap in the face to say the least to the design and advertising community. What is it? Spec work is any type of work done by ... <a title="Spec & Crowdsourcing Work Hurts Us All" class="read-more" href="https://newstaging.evokad.com/spec-crowdsourcing-work-hurts-us-all/" aria-label="Read more about Spec & Crowdsourcing Work Hurts Us All">Read more</a>

“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.” – Leo Burnett, Advertising Industry Pioneer What makes a great account executive? What trait or function makes them able to serve as the proper bridge between client ... <a title="Account Service: The Perfect Blend of Strategy & Personality" class="read-more" href="https://newstaging.evokad.com/account-service-the-perfect-blend-of-strategy-personality/" aria-label="Read more about Account Service: The Perfect Blend of Strategy & Personality">Read more</a>

Wiki states that the average person remains at their job for 13 years. Sounds good, right? I mean 13 years. True, it’s an unlucky number for some, but better to be employed for any time in this economy. Heck, Uclue.com states that the average US marriage only lasts 8 years. So, maybe it’s the advertising ... <a title="Is There Really a Client Lifecycle?" class="read-more" href="https://newstaging.evokad.com/is-there-really-a-client-lifecycle/" aria-label="Read more about Is There Really a Client Lifecycle?">Read more</a>

There are many simple concepts, probably ones that you heard since you stepped foot in an educational system at the age of five, that really define basic principles in your everyday life. Oftentimes businesses overanalyze the key to a successful business relationship, but it really goes back to the playground basics we learned since day ... <a title="Playground Rules in the Real World" class="read-more" href="https://newstaging.evokad.com/playground-rules-in-the-real-world/" aria-label="Read more about Playground Rules in the Real World">Read more</a>

Laptops, iPads, cell phones, the Internet, Google, Twitter, wifi…how has technology affected people’s ability to communicate? Communication using technology, referred to as mediated technology is used more for business communication than any other kind, even more than the outdated form of communication called…”talking.” As of today, 70 percent of the world’s population owns a mobile ... <a title="How Has Technology Affected Communication?" class="read-more" href="https://newstaging.evokad.com/how-has-technology-affected-communication/" aria-label="Read more about How Has Technology Affected Communication?">Read more</a>

Working at an ad agency, we all have our hopes and dreams. Some may want to ride jet skis off the coast of Panama, win the World Series of Poker, maybe even backpack through Bali. And while spontaneous ventures are normal for those living the agency life, it’s also true that their work needs to ... <a title="Folder and File Naming Conventions – A Traffic Manager’s Dream" class="read-more" href="https://newstaging.evokad.com/folder-and-file-naming-conventions-a-traffic-managers-dream/" aria-label="Read more about Folder and File Naming Conventions – A Traffic Manager’s Dream">Read more</a>

Where designers work varies as much as the designers themselves. Some work in the corner of their studio in their pj’s while sipping their Starbucks coffee. Others work in the marketing department of a Fortune 500 company. Then there are those who design an array of work for diverse clients in an ad agency. Being ... <a title="What Type of Designer Are You: Solo, In-house, or Ad Agency?" class="read-more" href="https://newstaging.evokad.com/what-type-of-designer-are-you-solo-in-house-or-ad-agency/" aria-label="Read more about What Type of Designer Are You: Solo, In-house, or Ad Agency?">Read more</a>

It is important for everyone in an agency to understand media terminology to improve communication both within the agency as well as with clients. This is especially important for newcomers to the agency business or business owners who don’t deal with media everyday. Here are some common media terms and definitions. Demographic: Specific groups within ... <a title="Media Terms & Definitions" class="read-more" href="https://newstaging.evokad.com/media-terms-definitions/" aria-label="Read more about Media Terms & Definitions">Read more</a>

If you want to be a true advocate of your client’s brand and have real stake in their market position, you must become part of their audience. Here are a few of evok’s tips for staying dedicated to your clients and to becoming a valuable member of their audience: Read the trades – Trade publications ... <a title="Client Dedication" class="read-more" href="https://newstaging.evokad.com/client-dedication/" aria-label="Read more about Client Dedication">Read more</a>