It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In 2012, the presidential election heavy-media period is September 7-November 6, and candidates are buying local advertising to target specific markets that could make or break their ... <a title="Media Buying During an Election Year" class="read-more" href="https://newstaging.evokad.com/media-buying/" aria-label="Read more about Media Buying During an Election Year">Read more</a>

There’s an undercurrent that’s uniting women in advertising. It’s the wave of awareness that having women at the helm of creative is pertinent to the success of many brands. Today, American women impact the decision making for 85% of all consumer purchases – everything from autos to healthcare. They are spending about $7 trillion annually. ... <a title="Mad Moms" class="read-more" href="https://newstaging.evokad.com/mad-moms/" aria-label="Read more about Mad Moms">Read more</a>

Success is a much over-used term. Many people claim they have what it takes to succeed, but do they really? In the advertising industry where everything was due yesterday, there are certain key characteristics that are vital, not only for survival, but to exceed expectations. How does someone avoid mediocrity in this fast-paced arena? These ... <a title="Achieving Success in Advertising Agency Account Coordination" class="read-more" href="https://newstaging.evokad.com/achieving-success-in-advertising-agency-account-coordination/" aria-label="Read more about Achieving Success in Advertising Agency Account Coordination">Read more</a>

It is said repeatedly – planning is a crucial component to the success of any project. It may be the global launch of a new product or a local community promotion, proper execution of any initiative requires preparation. As valid as this statement is, unfortunately, there are some situations one simply cannot anticipate. These unforeseen problems have affected ... <a title="Staying Cool Under Pressure: A Lesson in Crisis Response" class="read-more" href="https://newstaging.evokad.com/staying-cool-under-pressure-a-lesson-in-crisis-response/" aria-label="Read more about Staying Cool Under Pressure: A Lesson in Crisis Response">Read more</a>

Having the news media interview your company spokesperson sounds like a fantastic opportunity, right? What many don’t realize though, interviews are not to be taken lightly and should be viewed as a business transaction. So, why even do an interview? What is the value? Trained, company spokespersons need to lean on their PR team to ... <a title="Let’s Avoid Making the Cover of Morons on Parade" class="read-more" href="https://newstaging.evokad.com/lets-avoid-making-the-cover-of-morons-on-parade/" aria-label="Read more about Let’s Avoid Making the Cover of Morons on Parade">Read more</a>

Utilize your advertising agency’s creative services to the fullest. I read the best line from an email the other day – it simply stated, “Just because you know how to use Photoshop doesn’t mean you should.” It is a comical portrayal of what I face daily as a creative director in an advertising agency. Whether ... <a title="Defining the Client & Agency Relationship" class="read-more" href="https://newstaging.evokad.com/defining-the-client-agency-relationship/" aria-label="Read more about Defining the Client & Agency Relationship">Read more</a>

First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent of the NFL, is strictly prohibited. That being said, we think we can say “Superbowl” and not have to say “the Big Game” ... <a title="Are Advertisers Flushing $3.5 Million Down the Superbowl?" class="read-more" href="https://newstaging.evokad.com/are-advertisers-flushing-3-5-million-down-the-superbowl/" aria-label="Read more about Are Advertisers Flushing $3.5 Million Down the Superbowl?">Read more</a>

Not having had any experience in advertising, I wasn’t quite sure what to expect of an internship at an agency, but I knew I needed one to prove I was a go-getter who values the opportunity. Unfortunately, the thought of filing papers and delivering coffee all day didn’t really sound too appealing. After interviewing at ... <a title="Yearning To Be Interning" class="read-more" href="https://newstaging.evokad.com/yearning-to-be-interning/" aria-label="Read more about Yearning To Be Interning">Read more</a>

I’ve always wanted to be a media planner and buyer so when I walked into evok advertising for an interview – I knew I had to nail it. I guess if you’ve done the interview process before, you know how nerve-racking it is – arriving really early, sweaty palms, wondering if your resume looks good ... <a title="Life of an Intern" class="read-more" href="https://newstaging.evokad.com/life-of-an-intern/" aria-label="Read more about Life of an Intern">Read more</a>

“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and “Project Measurement, Evaluation and Reporting.” As for “The Kick-Off Meeting” – its importance cannot be overstated. A well attended, mind and spirit kick-off meeting establishes the foundation of a project ... <a title="The Kick-Off Meeting" class="read-more" href="https://newstaging.evokad.com/the-kick-off-meeting/" aria-label="Read more about The Kick-Off Meeting">Read more</a>