Ad Industry

Is it Too Late to Start Using RSS Newsreaders?

Did you miss the boat on RSS newsreaders? Even though the technology isn’t the newest, you still may not have been an adopter of RSS newsreaders – here is why you should. You’ve probably seen those little orange RSS buttons all over your email and the Internet but never really looked too far into them ... <a title="Is it Too Late to Start Using RSS Newsreaders?" class="read-more" href="https://newstaging.evokad.com/is-it-too-late-to-start-using-rss-newsreaders/" aria-label="Read more about Is it Too Late to Start Using RSS Newsreaders?">Read more</a>

Is Zuckerberg’s Hiring Policy One We Should All Follow?

Recently, I caught Inc. Magazine’s article titled “Mark Zuckerberg Shares His Secret to Recruiting the Best Employees” and it reminded me of the first of evok’s four mantras for running a successful business. In the article, Zuckerberg states, “I would only hire someone to work directly for me if I would work for that person,” ... <a title="Is Zuckerberg’s Hiring Policy One We Should All Follow?" class="read-more" href="https://newstaging.evokad.com/is-zuckerbergs-hiring-policy-one-we-should-all-follow/" aria-label="Read more about Is Zuckerberg’s Hiring Policy One We Should All Follow?">Read more</a>

Climbing the Ladder: Tips for Elevating Your Career in Advertising

From interns to CEOs, most of us in the midst of our working years share a common career goal. We all strive to continue climbing that proverbial ladder, imagining what our days would look like perched on the next rung up. Although the desire for upward movement is widely shared for varied reasons, as accomplishments in your career can directly impact your life after six o’clock, taking steps toward that end-goal is by no means an easy task.

Internet Ad Sales Outpace Broadcast TV Revenue

When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone and done it this time.

Typography: A Vital Component in the World of Advertising

In advertising, every aspect of a piece plays a role in determining its success. From distinctive yet timeless logo design and cohesive brand identity, to clear copywriting, and strategic ad placement, there are countless moving parts when it comes to effective brand marketing and promotions. One of the most important yet most widely misunderstood and ... <a title="Typography: A Vital Component in the World of Advertising" class="read-more" href="https://newstaging.evokad.com/typography-a-vital-component-in-the-world-of-advertising/" aria-label="Read more about Typography: A Vital Component in the World of Advertising">Read more</a>

Recipe for Great Work

It takes a multitude of personality types to make the world go ‘round, especially in the creative realm. Consider the perfect gumbo recipe. Individually you have ingredients like okra, sausage and shrimp, which are just fine when used separately, but combine to create a flavor explosion. Similarly, creative teams are made up of diverse personalities ... <a title="Recipe for Great Work" class="read-more" href="https://newstaging.evokad.com/recipe-for-great-work/" aria-label="Read more about Recipe for Great Work">Read more</a>

Sit. Stay. Reduce Stress.

Business has gone to the dogs. Literally! Recent years have seen an evident rise in attendance from some furry, four-legged friends at the office. Big brands like Build-A-Bear, Ben & Jerry’s, Free People and Amazon have been adopting dog-friendly workplace policies for years as benefits of bringing man’s best friend to work continues to outweigh ... <a title="Sit. Stay. Reduce Stress." class="read-more" href="https://newstaging.evokad.com/sit-stay-reduce-stress/" aria-label="Read more about Sit. Stay. Reduce Stress.">Read more</a>

The Business of Social Television

Social media began as web-only platforms for the young, techie crowd, but over the last few years, it has quickly become more relevant, even now fully integrating with yet another medium – television. It is visible by way of live tweets on a crawl bar; incentives to visit branded social media channels during live shows ... <a title="The Business of Social Television" class="read-more" href="https://newstaging.evokad.com/the-business-of-social-television/" aria-label="Read more about The Business of Social Television">Read more</a>

Creating Meaningful Internships

Implementing an internship program for businesses small or large can be a mutually beneficial experience. The employer gets an extra set of (sometimes unpaid) hands around the office and an opportunity to cultivate new talent, and interns gain valuable real-world experience to help them obtain entry-level jobs. What does a win/win look like for both ... <a title="Creating Meaningful Internships" class="read-more" href="https://newstaging.evokad.com/creating-meaningful-internships/" aria-label="Read more about Creating Meaningful Internships">Read more</a>

The Benefits of Telecommuting, Even for a Collaborative and Creative Team Like Evok Advertising

“Is it ok if I work from home today? I have a personal appointment I need to keep, and it won’t take long as it’s near my house.” Or “My child’s home sick and I don’t have daycare. I’ll be working from home today.” With 24 percent of Americans reporting they work some hours from ... <a title="The Benefits of Telecommuting, Even for a Collaborative and Creative Team Like Evok Advertising" class="read-more" href="https://newstaging.evokad.com/the-benefits-of-telecommuting-even-for-a-collaborative-and-creative-team-like-evok-advertising/" aria-label="Read more about The Benefits of Telecommuting, Even for a Collaborative and Creative Team Like Evok Advertising">Read more</a>