This holiday season, online advertising will reach all-time record levels. According to eMarketer, digital ad expenditures surpassed TV for the first time in 2016, and the gap will widen by roughly $10 billion once 2017 is complete. Looking forward, digital spending will see double-digit growth each year, soaring from $83 billion in 2017 to $129.23 ... <a title="How to Reduce Your Digital Advertising Fraud Exposure" class="read-more" href="https://newstaging.evokad.com/how-to-reduce-your-digital-advertising-fraud-exposure/" aria-label="Read more about How to Reduce Your Digital Advertising Fraud Exposure">Read more</a>

On Thanksgiving day, we gather around the dinner table with friends and family, devour mom’s turkey, granny’s apple pie, and give thanks for the blessings from the previous year. We also carb load on stuffing in preparation of the arduous task ahead of us—Black Friday shopping. Dubbed Black Friday by retailers, as it’s the first ... <a title="Black Friday vs. Cyber Monday: What’s a Brand Marketer’s Best Bet?" class="read-more" href="https://newstaging.evokad.com/how-retailers-can-prepare-for-black-friday-and-cyber-monday/" aria-label="Read more about Black Friday vs. Cyber Monday: What’s a Brand Marketer’s Best Bet?">Read more</a>

The social media landscape moves fast—it constantly churns and evolves. You always have to be on top of your game and develop successful strategies to emerge out of the crowded space of clever hashtags, witty captions and eye-catching photos. But how can you form a strategy, get a campaign rolling and move the needle in ... <a title="Amp up Your Social Marketing Efforts at Social Fresh" class="read-more" href="https://newstaging.evokad.com/amp-up-your-social-marketing-efforts-at-social-fresh-2017/" aria-label="Read more about Amp up Your Social Marketing Efforts at Social Fresh">Read more</a>

Discover why new generations of workers might not view the world’s most established professional networking platform too favorably. For many years now, LinkedIn has become the standard when it comes to professional social networking media. There are many throughout the world who use this powerful platform as a way to advertise themselves, network with colleagues, ... <a title="LinkedIn: Is the Leading Business Social Media Platform Unappealing to Millennials?" class="read-more" href="https://newstaging.evokad.com/is-linkedin-unappealing-to-millennials/" aria-label="Read more about LinkedIn: Is the Leading Business Social Media Platform Unappealing to Millennials?">Read more</a>

Untie the Corporate Straight Jacket of Policies and Procedures in a Siloed Workplace It always makes me slightly uncomfortable when I hear the words “from good to great,” “synergy” or my all-time favorite “corporate restructuring.” Through my many years of working with different companies, I know it could be one of or all of the ... <a title="How to Get Your Company Mojo Back" class="read-more" href="https://newstaging.evokad.com/how-to-get-your-company-mojo-back/" aria-label="Read more about How to Get Your Company Mojo Back">Read more</a>

Content marketing was initially considered somewhat of an appendix to a full-fledged marketing campaign—an add-on to further strengthen brand awareness and target consumers. However, content marketing is now an essential component to any successful marketing campaign, because it can appeal to consumers across various media and accomplish two fundamental functions: Content Marketing Strengthens Brand Awareness ... <a title="The Importance of Content Marketing in Your Marketing Efforts" class="read-more" href="https://newstaging.evokad.com/the-importance-of-content-marketing-in-your-marketing-efforts/" aria-label="Read more about The Importance of Content Marketing in Your Marketing Efforts">Read more</a>

Even the highest quality and most technically sound website requires some routine maintenance to help ensure it is performing at its best and is as safe as possible from Internet malfunctions and hackers. Programming languages like WordPress are built to sustain changes made by their designers, and therefore are easily updated and must be maintained ... <a title="WordPress Security and Maintenance" class="read-more" href="https://newstaging.evokad.com/wordpress-website-security-maintenance/" aria-label="Read more about WordPress Security and Maintenance">Read more</a>

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” – Albert Einstein In studying marketing or advertising in college, we are primarily taught to leverage the strength of our left brain to understand the four ... <a title="Understanding and Harnessing the Creative Spark" class="read-more" href="https://newstaging.evokad.com/understanding-creative-spark/" aria-label="Read more about Understanding and Harnessing the Creative Spark">Read more</a>

With the dramatic growth of online sales, channel conflict is inevitable. Most manufacturers grew their business through traditional brick and mortar retailers, then their online counterparts. But, as consumers connect with brands on social media and explore manufacturers’ websites for information, the opportunity exists to begin selling directly to the consumer. This can create instant ... <a title="Managing Channel Conflict: Challenges of Selling Direct and Through Retail" class="read-more" href="https://newstaging.evokad.com/managing-channel-conflict/" aria-label="Read more about Managing Channel Conflict: Challenges of Selling Direct and Through Retail">Read more</a>

Those of us in the advertising world should understand the difference between sales and marketing. Too many times, though, we see one or the other relegated to a minor role, or we see that these two interrelated functions don’t bother to get in sync with one another. So now it is more important than ever ... <a title="Advantages to Synergizing Sales and Marketing" class="read-more" href="https://newstaging.evokad.com/marketing-vs-sales/" aria-label="Read more about Advantages to Synergizing Sales and Marketing">Read more</a>