How to Reduce Wasted Ad Spend for Good The Internet is a beautiful thing. It’s given advertisers the power to connect with almost anyone, anywhere, at any time. And while digital ad campaigns that focus on expanding reach across the globe and earning the most clicks are both an option for certain clients, casting such ... <a title="A 3-Step Approach to Saving Yourself from Wasted Ad Spend" class="read-more" href="https://newstaging.evokad.com/reduce-ad-spend-waste/" aria-label="Read more about A 3-Step Approach to Saving Yourself from Wasted Ad Spend">Read more</a>

The Effects of Flex Hours on Our Agency The concept of flexible scheduling in the workplace—including telecommuting from a different city, working from home part of the week and implementing core hours for employees to be at the office—has swept today’s workforce as one of the most sought-after benefits offered by companies. Never ones to ... <a title="Goodbye 9 to 5: How Flex Hours Have Transformed Our Creative Agency" class="read-more" href="https://newstaging.evokad.com/flex-hours-ad-agency/" aria-label="Read more about Goodbye 9 to 5: How Flex Hours Have Transformed Our Creative Agency">Read more</a>

Effective Methods to Drive More Conversions Written by guest contributor Lucy Davis If you have a website for your business, your main digital strategy will no doubt be to get as many conversions as you possibly can. The more time, money and effort that you put into your website, the more successful you would think ... <a title="5 Top Tips to Get More Website Conversions" class="read-more" href="https://newstaging.evokad.com/5-top-tips-website-conversions/" aria-label="Read more about 5 Top Tips to Get More Website Conversions">Read more</a>

How to Write Short, Sweet and Easy Emails Written by guest contributor Nathalia Bailey What do your customers want more of? Probably less of your emails. And that’s OK. By keeping them short, sweet and easy your emails will deliver more impact—with less words. Short Let’s face it: nobody likes reading anymore. Gone are the ... <a title="How to Write Effective Work Emails | Evok Advertising" class="read-more" href="https://newstaging.evokad.com/how-write-effective-emails/" aria-label="Read more about How to Write Effective Work Emails | Evok Advertising">Read more</a>

Reaching the Right Audience for Luxury Consumer Electronics From state-of-the-art personal fitness equipment to televisions that blend right in with your home décor, consumers are willing to pay a premium price for luxury electronics. Status symbols, lifestyle enhancers and instruments of pure delight, these top-of-the-line devices sell the idea of being the best by owning ... <a title="3 Points to Remember When Marketing High-End Electronics" class="read-more" href="https://newstaging.evokad.com/marketing-high-end-consumer-electronics/" aria-label="Read more about 3 Points to Remember When Marketing High-End Electronics">Read more</a>

The Purpose of Advertising and Marketing The purpose of advertising and marketing is to inform, educate, and ultimately persuade consumers to buy a given product or service—but how can advertisers and marketers know how to get their message across and influence people to purchase said products and services? The answer is by creating a message ... <a title="Big Data: What Is It and How Does It Improve the Effectiveness of Advertising and Marketing?" class="read-more" href="https://newstaging.evokad.com/big-data-advertising-marketing/" aria-label="Read more about Big Data: What Is It and How Does It Improve the Effectiveness of Advertising and Marketing?">Read more</a>

Client: RISE: A Real Estate Company Project: Website Design and Development Link: RiseRE.com Description: A leader in multi-family and student housing development, management and financing, RISE tapped evok to design and develop premium online real estate for their organization. The challenge? Building a digital space that seamlessly reflected their organization’s three distinct service offerings, showcased ... <a title="A Website to RISE Above the Rest" class="read-more" href="https://newstaging.evokad.com/a-website-to-rise-above-the-rest/" aria-label="Read more about A Website to RISE Above the Rest">Read more</a>

Learn about the dos and don’ts of marketing that bridge the gaps between different cultures and ethnicities. Multicultural marketing could be quite challenging. Consider the case of Hispanic marketing versus U.S. marketing for similar products. Specific terms or expressions could have different cultural connotations or meanings in Spanish-speaking countries, thus requiring a marketer to tailor ... <a title="The Do’s and Don’ts of Multicultural Marketing" class="read-more" href="https://newstaging.evokad.com/dos-and-donts-for-multicultural-marketing/" aria-label="Read more about The Do’s and Don’ts of Multicultural Marketing">Read more</a>

Mobile device users have soared in numbers, now accounting for 66% of all digital media time spent in the U.S., and many countries are significantly higher than this. Today, the Internet is widely optimized for mobile users who love to enjoy most content through mobile-optimized websites and apps. If you think about it for a ... <a title="Are Mobile Apps Truly Dominating the Web?" class="read-more" href="https://newstaging.evokad.com/focusing-on-advertising-in-mobile-apps/" aria-label="Read more about Are Mobile Apps Truly Dominating the Web?">Read more</a>

The world of on-demand/streaming visual content has greatly revolutionized the way we enjoy films, TV shows, etc. The industry has grown to the point that offering a comfortable and flexible way for people to enjoy their content was no longer enough. It’s no longer just about providing flexible streaming platforms for the comfort of on-demand ... <a title="New Developments in the Media and Entertainment Industry Aim to Place the Viewer in Control" class="read-more" href="https://newstaging.evokad.com/media-and-entertainment-place-view-in-control/" aria-label="Read more about New Developments in the Media and Entertainment Industry Aim to Place the Viewer in Control">Read more</a>