Finding the right agency is a lot like dating. In the larger scope, you have many options to choose from, but as you reveal what is best for your brand and learn more about your agency choices, the options start to become slim before you find the right one. At the end of the day, ... <a title="What it Takes to Find the Perfect Ad Agency Match" class="read-more" href="https://newstaging.evokad.com/finding-perfect-ad-agency/" aria-label="Read more about What it Takes to Find the Perfect Ad Agency Match">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Media Director to share a bit about his role and the daily tasks he takes on to ensure our clients’ campaigns are successful. Here’s what he had to say. In my role of media director, the ... <a title="The Eight Essential Skills of a Successful Media Director" class="read-more" href="https://newstaging.evokad.com/eight-essential-media-director-skills/" aria-label="Read more about The Eight Essential Skills of a Successful Media Director">Read more</a>

According to Forbes, in 2020, the average person encounters anywhere between 4,000 to 10,000 ads every day. With that said, it’s becoming more and more challenging for brands to stand out from the crowd and connect with their audience, whether it’s through a banner ad on a website or a billboard on a busy highway. ... <a title="7 Essential Elements of Effective Copywriting" class="read-more" href="https://newstaging.evokad.com/copywriting-essential-elements/" aria-label="Read more about 7 Essential Elements of Effective Copywriting">Read more</a>

It’s safe to say that every destination in the world has seen tourism impacted by COVID-19 in 2020. While there are still many travel bans and restrictions in place, it’s never too soon to start planning your next campaign once it’s safe for people to travel again.  Maybe you’re looking to change your marketing style ... <a title="7 Inspirational Travel Marketing Campaigns That Deliver Visitors" class="read-more" href="https://newstaging.evokad.com/inspirational-travel-marketing-campaigns/" aria-label="Read more about 7 Inspirational Travel Marketing Campaigns That Deliver Visitors">Read more</a>

The World Health Organization (WHO) has declared COVID-19, also known as the coronavirus, a global pandemic. It’s an uncertain time. Emotions are running high, essential supplies are running low, and worried spirits are grasping to find some hopeful news. Many brands are fighting to keep their business alive, and countless marketers are uncertain of how ... <a title="How COVID-19 Impacts Brands and Marketers Plus Best Practices" class="read-more" href="https://newstaging.evokad.com/covid-19-impact/" aria-label="Read more about How COVID-19 Impacts Brands and Marketers Plus Best Practices">Read more</a>

The quick-service restaurant business is extremely competitive, and trends are always evolving, meaning you have to find ways to get new customers through the door. If you want to stand out and succeed, you need to ensure that your marketing and advertising strategies are encompassing not only your national/global market but also your local market. ... <a title="Guide to Localized Fast Food Marketing & Advertising" class="read-more" href="https://newstaging.evokad.com/guide-to-localized-fast-food-marketing-advertising/" aria-label="Read more about Guide to Localized Fast Food Marketing & Advertising">Read more</a>

Mental health may not look like other health issues, but it deserves a face in your marketing. Despite the fact that over 44 million adult Americans live with a mental health illness, there is a stigma associated with many of their conditions. That’s why education and awareness are so vital in removing that stigma and ... <a title="Marketing Matters: Preparing for Mental Health Awareness Month" class="read-more" href="https://newstaging.evokad.com/mental-health-awareness-month/" aria-label="Read more about Marketing Matters: Preparing for Mental Health Awareness Month">Read more</a>

Defining Marketing Plans and 3 Essentials to Include in Yours Whether you operate a local business with a modest marketing budget or a Fortune 5000 company growing at an unprecedented pace, developing a marketing plan to guide your efforts is a step towards continued growth. However, to create an effective plan, you must have a ... <a title="Does Your Business Really Need a Marketing Plan?" class="read-more" href="https://newstaging.evokad.com/marketing-plan/" aria-label="Read more about Does Your Business Really Need a Marketing Plan?">Read more</a>

Enhancing Your UX Through Feelings From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all areas of our lives, and UX performance is often tied directly to its ability to elicit the desired emotional response from users. Shaping ... <a title="Focus on Feelings: Take Your UX to the Next Level" class="read-more" href="https://newstaging.evokad.com/ux-design-emotions/" aria-label="Read more about Focus on Feelings: Take Your UX to the Next Level">Read more</a>

Our Social Media Manager’s Take on Social Fresh If you’re a social media professional reading this, chances are it was emailed to you by a supervisor who felt it was best that you learn some new skills. Well, they were right to do so. With Social Fresh 2018 coming up in a few months, I ... <a title="Here’s Why You Should Go to Social Fresh" class="read-more" href="https://newstaging.evokad.com/social-fresh-2018/" aria-label="Read more about Here’s Why You Should Go to Social Fresh">Read more</a>