Mastodon is a new social media platform that offers a unique opportunity for brands to connect with a highly engaged and dedicated user base. Mastodon was created in 2016 by a developer named Eugen Rochko as an alternative to centralized social media platforms like Twitter, Facebook, and Instagram. Mastodon can be seen as an alternative ... <a title="Advertising in Mastodon: Everything You Need to Know About This New Social Media Platform" class="read-more" href="https://newstaging.evokad.com/advertising-in-mastodon-everything-you-need-to-know-about-this-new-social-media-platform/" aria-label="Read more about Advertising in Mastodon: Everything You Need to Know About This New Social Media Platform">Read more</a>

As credit unions and other financial institutions prep for the new year ahead, our team got to work identifying major consumer mindset and behavior trends coming or continuing into 2023 with a focus on Millennial and Gen Z audiences. From taking steps to prep for financial uncertainty to embracing digital and aligning their values to ... <a title="Credit Union Marketing Trends for 2023: Marketing to Younger Audiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-trends-2023/" aria-label="Read more about Credit Union Marketing Trends for 2023: Marketing to Younger Audiences">Read more</a>

Your customers don’t want to just hear the specials, they want to experience something special. In an age where technology has allowed everything to be tailored to our preferences, your guests have come to expect dining experiences that do the same thing. But what does that look like? Keep reading to ring in the new ... <a title="New Restaurant Consumer Trends to Watch for in 2023" class="read-more" href="https://newstaging.evokad.com/restaurant-consumer-trends-2023/" aria-label="Read more about New Restaurant Consumer Trends to Watch for in 2023">Read more</a>

Have you ever wished you could see inside the mind of your target audience and craft messages that align with the way they think? We understand – that’s why we’ve compiled data from across the travel and tourism industry so you can have a high-level view of where the industry is headed and what travelers ... <a title="Travel Marketing Trends in 2022: The Mindset of Today’s Traveler" class="read-more" href="https://newstaging.evokad.com/understanding-travelers-mindset-traveling-marketing-2022/" aria-label="Read more about Travel Marketing Trends in 2022: The Mindset of Today’s Traveler">Read more</a>

After months of inconsistent and uncertain restaurant visitation, the foodservice industry continues to battle the labor crisis, supply chain issues and the impact of inflation, all of which compromise restaurants’ ability to meet consumers’ expanded needs for high-quality offerings and service at competitive prices. In order to survive, it is non-negotiable for foodservice operators to ... <a title="Restaurant Marketing Trends: Food Service Loyalty In The US For 2022" class="read-more" href="https://newstaging.evokad.com/consumer-loyalty-trends-restaurant-industry-2022/" aria-label="Read more about Restaurant Marketing Trends: Food Service Loyalty In The US For 2022">Read more</a>

It’s often said that our future rests with the next generation. Why not start tailoring our healthcare services and marketing strategies to their needs now? By understanding how to better serve and reach children entering the healthcare system, you can continue to be a leading authority in your industry rather than play catch up.  We ... <a title="The Next Generation of Healthcare Trends and How They Impact Your Organization’s Growth Strategies" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-children-healthcare-trends-2022/" aria-label="Read more about The Next Generation of Healthcare Trends and How They Impact Your Organization’s Growth Strategies">Read more</a>

We may be almost halfway through 2022 but the push to increase NAOs is a year-round area of focus for credit unions. As you evaluate your marketing strategies and determine what is working and what must be adjusted, our team has gathered the latest data from our research partners to act as a guide. These ... <a title="Credit Union Trends: How to Get New Members & Opened Accounts in 2022" class="read-more" href="https://newstaging.evokad.com/new-members-opened-accounts-2022-credit-union-marketing/" aria-label="Read more about Credit Union Trends: How to Get New Members & Opened Accounts in 2022">Read more</a>

Whether you started using Instagram as a consumer or a marketer, you know that the app has been through several changes since it was first established in 2010. Through all of these changes, 2022 may be the year that Instagram will be changing the most as it plans to roll out some of its most ... <a title="The Instagram 2022 Updates: Your Marketing Strategy Guide" class="read-more" href="https://newstaging.evokad.com/instagram-2022-updates-marketing-strategy-guide/" aria-label="Read more about The Instagram 2022 Updates: Your Marketing Strategy Guide">Read more</a>

There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements of their life, relating specifically to health, financial, and other sensitive categories, there are ways ... <a title="Pros of Using Non-PII in Behavioral Targeting" class="read-more" href="https://newstaging.evokad.com/using-non-pii-behavioral-targeting/" aria-label="Read more about Pros of Using Non-PII in Behavioral Targeting">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Account Manager and Restaurant Category Captain to share a bit about her role and the daily tasks she takes on to ensure our clients’ campaigns are successful. Here’s what she had to say. First thing’s first, ... <a title="The Impact of Account Managers in an Ad Agency" class="read-more" href="https://newstaging.evokad.com/account-managers-advertising-agency/" aria-label="Read more about The Impact of Account Managers in an Ad Agency">Read more</a>