How Evok’s Leaders Started Their Advertising Careers Have you always wondered what it takes to make it in advertising? From the long days that stretch into nights and the cups of coffee that come with them, to the incredible feeling of working on a groundbreaking ad campaign, advertising careers are filled with twists, turns, heartbreaks ... <a title="5 Leaders Share How They Got Their Start in Advertising" class="read-more" href="https://newstaging.evokad.com/evok-leadership-advertising-careers/" aria-label="Read more about 5 Leaders Share How They Got Their Start in Advertising">Read more</a>

Building Social Appeal for Your Law Practice In this day and age of political turmoil and career-ruining Twitter posts, it seems like staying offline might be the way to stay out of trouble in any profession. As lawyers, you are the face of your practice, and you know the importance (and permanence) of what you ... <a title="4 Great Examples of Lawyers Using Social Media" class="read-more" href="https://newstaging.evokad.com/lawyer-social-media-examples/" aria-label="Read more about 4 Great Examples of Lawyers Using Social Media">Read more</a>

Hear from Advertising’s Next Generation We’re always curious to learn what other ad professionals have to say about our industry. This month, we asked Kathryn Varan, a fourth-year public relations student and assistant connector manager at The Agency at the University of Florida, for her take on the present and future of print advertising. Now, ... <a title="More than “Just a Print Ad”– An Ad Student’s Take on Print Advertising" class="read-more" href="https://newstaging.evokad.com/thoughts-on-print-advertising/" aria-label="Read more about More than “Just a Print Ad”– An Ad Student’s Take on Print Advertising">Read more</a>

Your Brand’s Voice, Defined in 3 Steps Without looking at the names on the incoming messages, would you be able to tell apart a text from your boss and your best friend? We’re betting yes. That’s because you’ve grown so familiar with their expressions, language and tone—everything that makes up their “voice”—that you can pick ... <a title="Establish a Consistent, Authentic Brand Voice in 3 Steps" class="read-more" href="https://newstaging.evokad.com/establish-brand-voice/" aria-label="Read more about Establish a Consistent, Authentic Brand Voice in 3 Steps">Read more</a>

What Our CEO Has to Say About Starting an Ad Agency Curious about our agency’s history or what it takes to build an ad agency from the ground up? We asked our CEO, Larry Meador, to share his experiences bringing evok advertising to life. Here’s what he had to say. I always knew I wanted ... <a title="Lessons Learned Building an Advertising Agency – Hear from Our CEO" class="read-more" href="https://newstaging.evokad.com/lessons-from-starting-ad-agency/" aria-label="Read more about Lessons Learned Building an Advertising Agency – Hear from Our CEO">Read more</a>

Top Three Ways to Tackle Marketing to Gen Z Marketing efforts have been so focused on the “Millennial Mind” that time has slipped by us: Gen Z is here and ready to take over the consumer markets. These youngsters will account for 40% of all consumers by 2020, and they know how to handle their ... <a title="Gen Z: Getting to Know the Next Generation of Mega Consumers" class="read-more" href="https://newstaging.evokad.com/marketing-genz/" aria-label="Read more about Gen Z: Getting to Know the Next Generation of Mega Consumers">Read more</a>

Simple Advice from Evok’s SEO Manager on Putting Together Killer Content In the advertising or marketing field, sometimes your day-to-day production or workload hangs above you like a dark cloud, and you have to rush through the day so you can leave the office by 5 p.m. and make it home in time for dinner. ... <a title="Let’s Talk Content: A Crash Course in Human-Centric, Strategic Content Marketing" class="read-more" href="https://newstaging.evokad.com/strategic-content-marketing/" aria-label="Read more about Let’s Talk Content: A Crash Course in Human-Centric, Strategic Content Marketing">Read more</a>

The Strategy Behind Our Agency’s Creative and Collaborative Workspaces Evok Advertising – Orlando, FL Agency Tour from Evok Advertising on Vimeo. We’ve talked at length about agency culture and how to create an environment people are happy and proud to work in. But that environment can also directly influence the success of your shop. At ... <a title="How Collaborative Workspaces Boost Creativity in Our Ad Agency" class="read-more" href="https://newstaging.evokad.com/how-work-spaces-impact-creativity/" aria-label="Read more about How Collaborative Workspaces Boost Creativity in Our Ad Agency">Read more</a>

An Inside Look from Evok’s Managing Director Your company culture exists whether or not you’ve focused on it. A workplace culture is the sum of many small parts—every personality, every relationship, the attitudes of the team, the normal day-to-day activities and how the team does the work they do. These are all elements that contribute ... <a title="The Building Blocks of Great Culture in an Agency" class="read-more" href="https://newstaging.evokad.com/great-agency-culture/" aria-label="Read more about The Building Blocks of Great Culture in an Agency">Read more</a>

Why Podcasts Are Becoming the Most Effective Ad Channel As the digital advertising space becomes more diverse, businesses can’t rely on traditional methods to effectively reach their audiences. It’s important to stay alert to emerging advertising channels to combat the competitive industry. One of these new channels is podcasts. Although they’ve been around for a ... <a title="Podcast Advertising Is Getting Pretty Personal" class="read-more" href="https://newstaging.evokad.com/podcast-advertising/" aria-label="Read more about Podcast Advertising Is Getting Pretty Personal">Read more</a>