On the boob tube there was a local private art school commercial advertising a graphics degree program. The announcer states…“You don’t know how to draw? No problem, you don’t have to.” The school claims that their professors can mold you into a superstar designer without having prior drawing skills or talent for that matter. So ... <a title="Should Drawing Be Fundamental For Designers?" class="read-more" href="https://newstaging.evokad.com/should-drawing-be-fundamental-for-designers/" aria-label="Read more about Should Drawing Be Fundamental For Designers?">Read more</a>

If you’re a designer, there are going to be some days when you don’t feel like you can get the creative juices to flow. So, what do you do if something that you used to enjoy has become inundated with crazy deadlines, design criteria and the ever-popular “design block”? Here are my suggestions on how ... <a title="Where is the Juice" class="read-more" href="https://newstaging.evokad.com/where-is-the-juice/" aria-label="Read more about Where is the Juice">Read more</a>

How to Maintain Successful Client Relationships Remember the old agency saying, “Good. Fast. Cheap. – pick two?” Well, in this economy, picking two is no longer an option or a realistic way to keep a client on board. Nowadays, it is all or nothing, because if you can’t get it done good, fast and cheap, ... <a title="Client Relationships" class="read-more" href="https://newstaging.evokad.com/client-relationships/" aria-label="Read more about Client Relationships">Read more</a>

The Essentials for Success in Advertising Agency Account Coordination Success is a much over-used expression. Many people claim they have what it takes to succeed, but do they really? In an industry where everything was due yesterday, there are certain key characteristics that are vital, not only to survive, but to exceed expectations. Having been ... <a title="Account Coordination" class="read-more" href="https://newstaging.evokad.com/account-coordination/" aria-label="Read more about Account Coordination">Read more</a>

Keeping Track of Account Receivables As a society, we love money. Everybody wants it, and those who have it want more of it! Nobody wants to give it away, and if you’re the Operations Manager of a creative ad agency – this can be a problem. The more figures on your monthly bank statement the ... <a title="Ante Up!" class="read-more" href="https://newstaging.evokad.com/ante-up/" aria-label="Read more about Ante Up!">Read more</a>

Just recently, I heard from an art director that I’d been teamed with years ago. We had a good run as a CW/AD team and were lucky enough to get into several of the major awards shows and books for some of the projects we’d worked on. The reason for her call was in regard ... <a title="Is There a Statute Of Limitations On Creative Ideas?" class="read-more" href="https://newstaging.evokad.com/is-there-a-statute-of-limitations-on-creative-ideas/" aria-label="Read more about Is There a Statute Of Limitations On Creative Ideas?">Read more</a>

The odds of an ad agency seeking the help of a trusted vendor for project completion are pretty good. A vendor or subcontractor, as most describe it, can be used for any outside service that an agency doesn’t normally do in-house, from producing T-shirts for promotional events to interactive web coding and everything in between. ... <a title="Vendor Relationships" class="read-more" href="https://newstaging.evokad.com/vendor-relationships/" aria-label="Read more about Vendor Relationships">Read more</a>

The Pitch Process from a Creative’s Mind Before I begin, this behind-the-scenes look through a creative’s mind can be a little scary. I promise to stay on track and stick to the subject matter of what a pitch entails…or at least mention what it should entail. Let’s start with the obvious – before you begin ... <a title="Listen Up Pitches" class="read-more" href="https://newstaging.evokad.com/listen-up-pitches/" aria-label="Read more about Listen Up Pitches">Read more</a>

We’ve had a look at several different compensation structure models. Some clients prefer to work under a retainer model, which allows for long-term strategic planning and an ongoing partnership that works in a proactive capacity. However, if not carefully prioritized by the client, this can also lead to liberally requested assignments that often eat up ... <a title="Which Advertising Agency Compensation Structure Is Better For Me? Part 3 of 3 (Production Costs)" class="read-more" href="https://newstaging.evokad.com/which-advertising-agency-compensation-structure-is-better-for-me-part-3-of-3-production-costs/" aria-label="Read more about Which Advertising Agency Compensation Structure Is Better For Me? Part 3 of 3 (Production Costs)">Read more</a>

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing for creative services, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each ... <a title="Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)" class="read-more" href="https://newstaging.evokad.com/which-advertising-agency-compensation-structure-is-better-for-me-part-2-of-3-media-commission/" aria-label="Read more about Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)">Read more</a>