Why do we travel? As members of the human race, we are born with an innate penchant for curiosity—a desire to explore beyond our immediate surroundings. Our migratory patterns may have evolved with time, however the pull of unknown, foreign lands and exotic cultures still has a firm hold on the majority of mankind. Whether ... <a title="Using Emotional, Entertaining and Educational Content in Travel and Tourism Marketing" class="read-more" href="https://newstaging.evokad.com/travel_tourism_content_marketing/" aria-label="Read more about Using Emotional, Entertaining and Educational Content in Travel and Tourism Marketing">Read more</a>

When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone and done it this time.

Will your audience find value in what you are about to post? Is this content captivating enough to stop someone in there tracks? If this content appeared in your feed, would you share it?

<strong>Below is a list of the elements the best email marketers test when preparing to launch a new email campaign.</strong> 72% test their subject lines 61% test the message / content of their email 50% test the creative and call to actions within their email

“In a participatory world, new techniques need to be developed, which work with the powers of collaboration, rather than the outdated concept of command and control.” – Ray Poynter & Graeme Lawrence There is no doubt that businesses are getting smarter in how they market their brands to consumers, but only six percent of B2B ... <a title="Getting Up Close and Integrated – Why Constituting a Fully Integrated Marketing Plan Matters" class="read-more" href="https://newstaging.evokad.com/getting-close-integrated-constituting-fully-integrated-marketing-plan-matters/" aria-label="Read more about Getting Up Close and Integrated – Why Constituting a Fully Integrated Marketing Plan Matters">Read more</a>

If we could narrow the goals of marketing to one, it would be to reach consumers in the moments that most influence their decisions, or what we call touch points. Touch points are understood through the metaphor of a funnel where it’s said consumers start with a number of potential brands that offer a product ... <a title="Identifying Target Audiences for a Marketing Plan" class="read-more" href="https://newstaging.evokad.com/identifying-target-audiences-marketing-plan/" aria-label="Read more about Identifying Target Audiences for a Marketing Plan">Read more</a>

An integral part of any marketing plan is the competitive analysis. It is used to research competing brands and identify their strengths and weaknesses. Companies who utilize a marketing plan with a detailed competitive analysis discover new ways to reach their primary audience, capitalize on the shortcomings of the competition and develop a major competitive ... <a title="Your Marketing Plan’s Secret Weapon: The Competitive Analysis" class="read-more" href="https://newstaging.evokad.com/2014-marketing-plans-secret-weapon-competitive-analysis/" aria-label="Read more about Your Marketing Plan’s Secret Weapon: The Competitive Analysis">Read more</a>

A SWOT analysis is a vital tool for your marketing plan. It’s essentially the first step in building your company’s strategy, right after setting any broad goals like driving sales or rebranding a message. The results of an in-depth analysis will be a constant resource and source of strategically driven thinking throughout your entire marketing ... <a title="How to Get in the SWOT State of Mind for Your Marketing Plan" class="read-more" href="https://newstaging.evokad.com/get-swot-state-mind-2014-marketing-plan/" aria-label="Read more about How to Get in the SWOT State of Mind for Your Marketing Plan">Read more</a>

How Neuromarketing breaks the barrier on consumer testing. Seeing as how technology is developing at speeds quicker than we can find ways to utilize it, the data and metrics at our fingertips are limitless. We, as savvy marketers and stoic mad men, always find ourselves tasked with the challenge of figuring out “How can we ... <a title="Is what they say, what they mean?" class="read-more" href="https://newstaging.evokad.com/is-what-they-say-what-they-mean/" aria-label="Read more about Is what they say, what they mean?">Read more</a>

So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?…the numbers don’t lie. Whether your plan involves direct mail, email, direct response ads, or even the somehow still effective infomercial, here are a few things to consider that will help ... <a title="Seven Keys to a Successful Direct Marketing Campaign" class="read-more" href="https://newstaging.evokad.com/seven-keys-to-a-successful-direct-marketing-campaign/" aria-label="Read more about Seven Keys to a Successful Direct Marketing Campaign">Read more</a>