The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the consumers as well. Many customers ... <a title="How Product Positioning Helps Marketers Achieve More" class="read-more" href="https://newstaging.evokad.com/product-positioning-and-placement/" aria-label="Read more about How Product Positioning Helps Marketers Achieve More">Read more</a>

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium. Times are changing and women ... <a title="Marketing to the Modern Female Sports Fan" class="read-more" href="https://newstaging.evokad.com/marketing-female-sports-fans/" aria-label="Read more about Marketing to the Modern Female Sports Fan">Read more</a>

You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), for example, must demonstrate a positive return on investment (ROI) for their efforts to justify the marketing spend of public funds, and that ... <a title="How Important is Showing an Economic Impact for Your Marketing Efforts?" class="read-more" href="https://newstaging.evokad.com/destination-marketing-roi-insights/" aria-label="Read more about How Important is Showing an Economic Impact for Your Marketing Efforts?">Read more</a>

Managing finances as an individual is no easy task, especially in a changing economy with more fast-paced lifestyles than ever. How is a small credit union going to navigate these waters? With solid targeted marketing and strategy behind user-friendly online and mobile applications, land is on the horizon. Different Digital for Different Folks Closing the ... <a title="Digital Trends Credit Unions Should Embrace" class="read-more" href="https://newstaging.evokad.com/digital-trends-credit-unions/" aria-label="Read more about Digital Trends Credit Unions Should Embrace">Read more</a>

Working in a busy agency environment can get hectic at times. As the years go by, the advertising industry continues to grow. New trends emerge every day, new opportunities present themselves each hour it seems, and there’s usually a new employee every few months as well. While the field of advertising and communication continue to ... <a title="Are You Promoting Leadership From Within Your Organization?" class="read-more" href="https://newstaging.evokad.com/leadership-and-communication/" aria-label="Read more about Are You Promoting Leadership From Within Your Organization?">Read more</a>

Jessica Lawlor runs her own blog, takes on freelance communications consulting, and teaches yoga all while balancing a healthy and happy social life as well. Her blog, Get Gutsy, focuses on sharing stimulating content that inspires others to take a chance within the workplace. Lawlor presented her theories and motivated a room of interested communications ... <a title="Stepping Out of Your Comfort Zone Into a More Balanced Career and Life" class="read-more" href="https://newstaging.evokad.com/stepping-out-your-comfort-zone/" aria-label="Read more about Stepping Out of Your Comfort Zone Into a More Balanced Career and Life">Read more</a>

Advertisers and brands are scratching their heads and trying to move quickly to get in front of their audiences that are adapting ad blockers. Adobe found that in 2015, 198 million people globally blocked ads—a number that will surely climb in 2016. The increase in ad blockers comes from one too many full-page takeovers and ... <a title="Advertising Around Ad Blockers" class="read-more" href="https://newstaging.evokad.com/advertising-with-ad-blockers/" aria-label="Read more about Advertising Around Ad Blockers">Read more</a>

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more prevalent in places like Austin, Las Vegas, St. Petersburg, Florida, and even Orlando, the gap for more unique and tasteful restaurants needs to ... <a title="How Small Restaurants Survive in a Big-Chain World" class="read-more" href="https://newstaging.evokad.com/indie-restaurants-vs-big-chains/" aria-label="Read more about How Small Restaurants Survive in a Big-Chain World">Read more</a>

Pokémon Go as a fad app may be more valuable to the advertising industry than you may think. New motivational tools, targeted advertising, and a new spin on old software means Pokémon Go can teach us a thing or two about success. Tapping Into Millennial Nostalgia How did this game hit the ground walking? Rekindling ... <a title="The Marketing Power of Pokémon Go" class="read-more" href="https://newstaging.evokad.com/power-of-pokemon-go/" aria-label="Read more about The Marketing Power of Pokémon Go">Read more</a>

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack of time isn’t an excuse to settle for a lack of flavor or nutrition. What do you reach for? A few years back, ... <a title="How the Frozen Aisle is Standing Up to the Heat of Food Trends" class="read-more" href="https://newstaging.evokad.com/food-trends-marketing/" aria-label="Read more about How the Frozen Aisle is Standing Up to the Heat of Food Trends">Read more</a>