Ever wanted the perfect Snapchat geofilter for your baby shower or engagement party but had to draw it yourself? You won’t have to do that anymore. Snapchat recently announced that they are allowing everyone to create a geofilter as part of their ad platform. For special touches for parties, weddings and businesses, Snapchat custom geofilters ... <a title="Snapchat Geofilters Have Endless Possibilities for Advertisers" class="read-more" href="https://newstaging.evokad.com/snapchat-for-business/" aria-label="Read more about Snapchat Geofilters Have Endless Possibilities for Advertisers">Read more</a>

What do you think is the most important tool to advertise your business online? When it comes to digital marketing, learning the ABCs of SEO is crucial to online visibility. For higher education institutions in particular, leveraging the endless possibilities of search engine optimization means better connecting with present and potential students on their search ... <a title="Smart SEO Marketing For Higher Education Institutions" class="read-more" href="https://newstaging.evokad.com/seo-marketing-for-colleges/" aria-label="Read more about Smart SEO Marketing For Higher Education Institutions">Read more</a>

Each month, an evoker creates and leads a Lunch ‘n’ Learn session to share insights on their field of expertise. This month, our social media gurus, Meagan and Valentina, break down social media myths, talk about the importance of strategy and let us know insider tips on sharing great content. Meagan and Valentina spoke about ... <a title="Social Media Myths and Strategy" class="read-more" href="https://newstaging.evokad.com/social-media-myths-and-strategy/" aria-label="Read more about Social Media Myths and Strategy">Read more</a>

Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used to research and purchase anything. Consumers are using that to their advantage: 82 percent of smartphone users rely on their phone to make ... <a title="How to Win Your Consumers in Micro-Moments" class="read-more" href="https://newstaging.evokad.com/mobile-micro-moments/" aria-label="Read more about How to Win Your Consumers in Micro-Moments">Read more</a>

Just like April showers bring May flowers, the creative brainstorming process can lead to blooming results. While the promise of success tomorrow can be the light at the end of the tunnel, sometimes the creative ideation process can feel like a chasing a storm for the next great advertising campaign, especially when the brainstorming process ... <a title="The Creative Process: Navigating Brainstorms for Clear Skies" class="read-more" href="https://newstaging.evokad.com/creative-brainstorming-process/" aria-label="Read more about The Creative Process: Navigating Brainstorms for Clear Skies">Read more</a>

Are video live streaming apps like Periscope and Blab beneficial for marketers to pay attention to? [tweetquote]Video live streaming is readily becoming the future for advertisers and consumers with its easy accessibility and convenience.[/tweetquote] Currently, Periscope and Blab are popular apps that enhance brand awareness and promote consumer engagement. Although similar, each app has unique ... <a title="Should Your Brand Use Periscope or Blab?" class="read-more" href="https://newstaging.evokad.com/periscope-or-blab/" aria-label="Read more about Should Your Brand Use Periscope or Blab?">Read more</a>

When a user searches a term on Google, they expect the search engine to deliver the best and most accurate results possible. More importantly, Google wants to provide the best experience for the user, so there’s a lot that goes on in the backend of that search in less than a second. To compute the ... <a title="Search Engine Marketing – A Strategy for Better Results" class="read-more" href="https://newstaging.evokad.com/search-engine-marketing-a-strategy-for-better-results/" aria-label="Read more about Search Engine Marketing – A Strategy for Better Results">Read more</a>

The Tour de France is the most prestigious cycling race in the world, reaching more than 15 million spectators and over 1 billion television viewers from all over the world. But, could they reach even more, particularly in the highly sought after U.S. market? However global the event may be, the majority of the sponsors ... <a title="Growing U.S. Viewership of the Tour de France" class="read-more" href="https://newstaging.evokad.com/growing-u-s-viewership-of-the-tour-de-france/" aria-label="Read more about Growing U.S. Viewership of the Tour de France">Read more</a>

As reported by Pew Research Center, population numbers for Hispanics are projected to reach over 80 million by 2035. What does this mean for marketers and brands like yours? Reaching the Hispanic market is now an indispensable step for future success, and this is a crucial time for marketers to approach Hispanics before it may ... <a title="Exploring the Untapped Hispanic Market (and Why You Should Reach Out)" class="read-more" href="https://newstaging.evokad.com/exploring-the-greatest-untapped-market-and-why-you-should-reach-out/" aria-label="Read more about Exploring the Untapped Hispanic Market (and Why You Should Reach Out)">Read more</a>

According to a report by LikeHack.com, the average social media user is exposed to 285 pieces of content daily, which equals 54,000 words, and as many as 1,000 clickable links. In a world where audiences are more fragmented than ever and attention levels are scarce, how do we cut through the clutter? This is the ... <a title="Cutting Through the Clutter" class="read-more" href="https://newstaging.evokad.com/cutting-through-the-clutter/" aria-label="Read more about Cutting Through the Clutter">Read more</a>