Creating a brand is a demanding and comprehensive endeavor. In advertising, it is one of the challenges we face everyday – helping clients “find themselves” and craft their brand by pushing them to achieve their goals. Political advertising is unique in that it’s not a product or even a typical service; it’s a person, or ... <a title="Best Practices for Creating a Political Brand" class="read-more" href="https://newstaging.evokad.com/best-practices-for-creating-a-political-brand/" aria-label="Read more about Best Practices for Creating a Political Brand">Read more</a>

The brainstorming and research are complete and the team is now pursuing a national awareness campaign. Have you considered all the nuances to deliver a winning promotion? A properly run awareness program can be an effective tool to drive traffic to a company’s website and social media outlets, and ultimately to develop a deeper brand connection with consumers. And with ... <a title="Building a Winning National Awareness Program" class="read-more" href="https://newstaging.evokad.com/building-a-winning-national-awareness-program/" aria-label="Read more about Building a Winning National Awareness Program">Read more</a>

This whitepaper will address the steps that should be taken to write a comprehensive marketing plan for your business. It is important to note that this will not be a business plan and makes assumptions that you already have an established business with solid goals in mind. To create a comprehensive marketing plan, first and ... <a title="Fundamentals of a Marketing Plan" class="read-more" href="https://newstaging.evokad.com/fundamentals-of-a-marketing-plan/" aria-label="Read more about Fundamentals of a Marketing Plan">Read more</a>

“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and “Project Measurement, Evaluation and Reporting.” As for “The Kick-Off Meeting” – its importance cannot be overstated. A well attended, mind and spirit kick-off meeting establishes the foundation of a project ... <a title="The Kick-Off Meeting" class="read-more" href="https://newstaging.evokad.com/the-kick-off-meeting/" aria-label="Read more about The Kick-Off Meeting">Read more</a>

If you want to be a true advocate of your client’s brand and have real stake in their market position, you must become part of their audience. Here are a few of evok’s tips for staying dedicated to your clients and to becoming a valuable member of their audience: Read the trades – Trade publications ... <a title="Client Dedication" class="read-more" href="https://newstaging.evokad.com/client-dedication/" aria-label="Read more about Client Dedication">Read more</a>

In this day and age, social media is running through the veins of not only our personal life, but our businesses as well. Half a decade ago, I don’t know what was more painful…having a tooth pulled or getting a client to agree on a social media plan. That was after, of course, we went ... <a title="Affinity Groups and Social Media" class="read-more" href="https://newstaging.evokad.com/affinity-groups-and-social-media/" aria-label="Read more about Affinity Groups and Social Media">Read more</a>

We’re sure most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know what other people are really saying and thinking—without having to admit you’re just dying to know things you shouldn’t or couldn’t. Whoever said ... <a title="Putting Ethnography Science Behind Your Strategy" class="read-more" href="https://newstaging.evokad.com/putting-ethnography-science-behind-your-strategy/" aria-label="Read more about Putting Ethnography Science Behind Your Strategy">Read more</a>

When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success. But (there is always a but), the survey has to be executed and analyzed correctly in order to be of measurable value to you or to your clients. ... <a title="Surveying Your Surveys – Seriously" class="read-more" href="https://newstaging.evokad.com/surveying-your-surveys-seriously/" aria-label="Read more about Surveying Your Surveys – Seriously">Read more</a>

Building Dynamic Databases Do you have the best possible database, and are you putting it to the most effective use? Technology – especially the Internet – has provided the greatest opportunity in history to acquire information about customers and potential customers, and fine-tune that information for an unprecedented level of accuracy in targeting your marketing ... <a title="Building Databases" class="read-more" href="https://newstaging.evokad.com/building-databases/" aria-label="Read more about Building Databases">Read more</a>

Your company spends a great deal of time and money on trade shows, but do these investments pay off in increased business? Proper coordination from planning through follow-up will draw more traffic to your booth and seal the deal with new customers. Here are proven tips from our trade show experts: Before the show Set ... <a title="Maximizing Your Trade Show Experience" class="read-more" href="https://newstaging.evokad.com/maximizing-your-trade-show-experience/" aria-label="Read more about Maximizing Your Trade Show Experience">Read more</a>