Without Metrics and Measurements, How do you Know if your Advertising Program is Successful? We won’t lie. We’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of the century, what are they thinking? Plain and ... <a title="Campaign Measurement" class="read-more" href="https://newstaging.evokad.com/campaign-measurement/" aria-label="Read more about Campaign Measurement">Read more</a>

You see it all the time at trade shows – two booths for two manufactures whose product lines, quality, target market and price points are similar. Yet Company A’s booth experiences a steady stream of current customers, hot prospects and members of the media, while Company B’s booth gets mainly well-wishers from other exhibitors and ... <a title="Trade Show Trade Secrets" class="read-more" href="https://newstaging.evokad.com/trade-show-trade-secrets/" aria-label="Read more about Trade Show Trade Secrets">Read more</a>

Focusing on Focus Groups In a marketplace that’s growing increasingly competitive, doing all you can to ensure the success of a new product or product line your company plans to introduce is more important than ever. Conducting a focus group is an effective means of getting valuable feedback from consumers in your target demographic. Follow ... <a title="Focus Groups" class="read-more" href="https://newstaging.evokad.com/focus-groups/" aria-label="Read more about Focus Groups">Read more</a>

When considering an advertising and/or marketing agency, it’s a good rule of thumb to confirm that their service promise is backed by appropriate media, research and management software and services. It’s important to ask if this potential business partner has certain capabilities in house and specific procedures in place—not simply access to an outsourced third-party ... <a title="The Importance of Using Media Research and Tools" class="read-more" href="https://newstaging.evokad.com/the-importance-of-using-media-research-and-tools/" aria-label="Read more about The Importance of Using Media Research and Tools">Read more</a>

SEO or search engine optimization simply put, is improving the quantity and quality of website page rankings through search engines like Google and Yahoo “organically.” Organic page rankings are searches that are clicked on more often than sponsored links or PPC (Pay Per Click) by search engine users. It’s imperative that web designers and content ... <a title="Tips to Successful SEO and Keyword Usage" class="read-more" href="https://newstaging.evokad.com/tips-to-successful-seo-and-keyword-usage/" aria-label="Read more about Tips to Successful SEO and Keyword Usage">Read more</a>