There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t–and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken the industry by storm, showing that 81% of global respondents feel strongly that companies should ... <a title="CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand" class="read-more" href="https://newstaging.evokad.com/cpg-retail-brands-sustainability/" aria-label="Read more about CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand">Read more</a>

This month, our Account Executive shares a glimpse of what it means to navigate travel clients through a pandemic. Keep reading to get an insider’s perspective on the marketing madness and how we quickly shifted our strategies to overcome the obstacles of COVID-19, as well as what we’re doing now to help drive visitation. Are ... <a title="Destination Marketing: ROI-Driven Strategies During a Pandemic" class="read-more" href="https://newstaging.evokad.com/roi-driven-destination-marketing/" aria-label="Read more about Destination Marketing: ROI-Driven Strategies During a Pandemic">Read more</a>

Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the “best nature hikes for families with a great nightlife scene” might not be the best ... <a title="Destination Marketing Tricks: Choosing the Perfect Travel Niche" class="read-more" href="https://newstaging.evokad.com/choose-perfect-travel-niche-market/" aria-label="Read more about Destination Marketing Tricks: Choosing the Perfect Travel Niche">Read more</a>

For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be significant, navigating these channels can be complicated. For starters, which platform offers the greatest ROI ... <a title="Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-google-facebook/" aria-label="Read more about Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement">Read more</a>

Filing taxes, buying your first home, saving for retirement, and building investments–these are things many Americans don’t grow up learning and are often left to learn as they go. That’s where credit unions can step in to help guide the younger generations of their communities.  April is National Financial Literacy Month, and credit union marketers ... <a title="3 Ways to Promote Financial Literacy Month to Increase New Member Acquisition" class="read-more" href="https://newstaging.evokad.com/3-ways-promote-financial-literacy/" aria-label="Read more about 3 Ways to Promote Financial Literacy Month to Increase New Member Acquisition">Read more</a>

Using Video to Tell a Story Mobile video consumption is rising by over 100% every year, making video a strong marketing tool for healthcare providers to share fun and helpful information about not only their brand but healthcare as a whole. Through quality content and the right audience healthcare providers can drive engagement rates to ... <a title="Instagram Marketing for Healthcare Practices: Using Videos to Connect" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-instagram-videos/" aria-label="Read more about Instagram Marketing for Healthcare Practices: Using Videos to Connect">Read more</a>

In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks to credit unions. But on the other hand, loyal members are becoming stronger and more ... <a title="Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-acquisition/" aria-label="Read more about Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year">Read more</a>

It doesn’t need repeating, but we’ll do it anyway: advertising is shifting from traditional ad tactics to the digital realm. With travelers on social media more than ever before, travel marketers must find ways to inspire them to visit your destination, use their airlines, book their hotel rooms, and enjoy those attractions. As a destination ... <a title="Google vs. Facebook with Travel Marketing: Who’s Better?" class="read-more" href="https://newstaging.evokad.com/travel-marketing-google-facebook/" aria-label="Read more about Google vs. Facebook with Travel Marketing: Who’s Better?">Read more</a>

What if we told you a single dollar spent on email marketing would bring in an average of $42 in return? We’re willing to bet your response would be either, “Sign me up,” or, “What’s the catch?” If you agree with the former, skip ahead to our recommendations for the three triggered emails designed to ... <a title="Email Marketing Automation Strategies for CPG Brands: 3 Emails You Need in Your Funnel" class="read-more" href="https://newstaging.evokad.com/email-marketing-automation-strategies/" aria-label="Read more about Email Marketing Automation Strategies for CPG Brands: 3 Emails You Need in Your Funnel">Read more</a>

This month, our social media coordinator dives into the Apple iOS14 and what it means for Facebook Ad marketing. But before we get into the technical side of things, our in-house expert covers a quick to-do list for marketers looking to optimize their ads while navigating through the new update. Stay tuned for Part 2 ... <a title="Adapt or Get Left Behind: How to Survive the Facebook Ads & Apple iOS14 Update" class="read-more" href="https://newstaging.evokad.com/facebook-ads-apple-ios14-update/" aria-label="Read more about Adapt or Get Left Behind: How to Survive the Facebook Ads & Apple iOS14 Update">Read more</a>