Some not-so-breaking news to kick off your 2021—your medical practice should be using social media as a tool to acquire new patients, engage with existing patients and foster a relationship with your community. While that statement shouldn’t come as a shock to you given the latest trends in healthcare digital marketing, for many healthcare organizations, ... <a title="How Your Medical Practice Can Stand Out on Social Media in 2021" class="read-more" href="https://newstaging.evokad.com/medical-practice-social-media/" aria-label="Read more about How Your Medical Practice Can Stand Out on Social Media in 2021">Read more</a>

Member demands are always evolving, especially in today’s climate. Credit union marketers are challenged with the responsibility of rerouting the member journey to reach the last phase of the cycle, otherwise known to be brand advocacy. The member journey targets all the touchpoints a prospective or current member might come across with your credit union, ... <a title="Improving Member Journey Mapping for Your Credit Union" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-journey/" aria-label="Read more about Improving Member Journey Mapping for Your Credit Union">Read more</a>

Over 200 million Facebook posts are accompanied by the hashtag #food, making it a widespread topic on this social channel. Whether it’s a snap of a steak dinner on a special occasion or a unique dining experience that’s worth the share with friends and family, restaurant-goers make their outings known through a quick click of ... <a title="The 5 Sales-Driving Facebook Marketing Essentials Restaurant Marketers Need to Know" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-essentials-facebook/" aria-label="Read more about The 5 Sales-Driving Facebook Marketing Essentials Restaurant Marketers Need to Know">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Media Director to share a bit about his role and the daily tasks he takes on to ensure our clients’ campaigns are successful. Here’s what he had to say. In my role of media director, the ... <a title="The Eight Essential Skills of a Successful Media Director" class="read-more" href="https://newstaging.evokad.com/eight-essential-media-director-skills/" aria-label="Read more about The Eight Essential Skills of a Successful Media Director">Read more</a>

The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt to these new norms. Patients are looking to digital tools for the fastest means of ... <a title="Digital Marketing Statistics on the Rise in Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-digital-statistics/" aria-label="Read more about Digital Marketing Statistics on the Rise in Healthcare Marketing">Read more</a>

When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You get in your car and pull out your phone to do a quick search for ... <a title="Local SEO: 3 Simple Tactics for Finance Marketing" class="read-more" href="https://newstaging.evokad.com/simple-tactics-finance-marketing/" aria-label="Read more about Local SEO: 3 Simple Tactics for Finance Marketing">Read more</a>

2020 has been a difficult year for many travel and tourism destinations as COVID-19 restrictions have kept travelers and families at home. However, the travel industry is gaining momentum as tourists are interested in finding new ways to travel safely going into the new year. Here are five emerging trends in the travel industry that ... <a title="How Your Destination Can Capitalize on 2021 Travel Trends" class="read-more" href="https://newstaging.evokad.com/destination-capitalize-travel-trends/" aria-label="Read more about How Your Destination Can Capitalize on 2021 Travel Trends">Read more</a>

Lead generation is a big deal for credit unions. We’ve previously shared tips on bridging the generational gap and leveraging social media marketing as a means of lead generation in the financial industry. But consumers are continually changing, so our lead generation strategies must also change. We’ve compiled updates of the top 3 lead generation ... <a title="Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-lead-generation/" aria-label="Read more about Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends">Read more</a>

Just like your patients, a healthy website is one that thrives when cared for but performs poorly when abandoned. Healthcare operators must know the ins and outs of their website, from the frontend to the back. The user experience and first impression can ultimately determine whether a potential patient is interested in booking an appointment ... <a title="Google Analytics for Healthcare Marketing: Best Ways to Get More from Your Data" class="read-more" href="https://newstaging.evokad.com/google-analytics-healthcare-marketing/" aria-label="Read more about Google Analytics for Healthcare Marketing: Best Ways to Get More from Your Data">Read more</a>

During the peak of COVID-19, gift cards became a lifeline for the restaurant industry to pay rent and other expenses while lockdowns were in place. Many restaurants that didn’t offer gift cards before began offering them to drive some revenue. In contrast, restaurants that previously sold them began promoting gift cards heavily on their social ... <a title="7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-gift-cards/" aria-label="Read more about 7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits">Read more</a>