Social Media

Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run

In the last few years, there has been a dramatic shift in how people find healthcare information. The internet and social media have become new sources of medical knowledge for many Americans. In fact, some research suggests that Facebook is now one of the most popular places to get healthcare information from friends and family. ... <a title="Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run" class="read-more" href="https://newstaging.evokad.com/hospital-healthcare-facebook-campaigns/" aria-label="Read more about Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run">Read more</a>

The Rise of Burnout and Bleisure for Travel Marketing in 2021

What Does Travel Look Like Post-Pandemic for Remote Workers? The pandemic has welcomed a rollercoaster of uncertainty for the travel industry. Still, one saving grace that has come out of 2021 is the introduction of the flexcation, also known as the ability for remote workers to travel with a work-from-home lifestyle. These implementations for many ... <a title="The Rise of Burnout and Bleisure for Travel Marketing in 2021" class="read-more" href="https://newstaging.evokad.com/remote-workers-travel-marketing/" aria-label="Read more about The Rise of Burnout and Bleisure for Travel Marketing in 2021">Read more</a>

5 Benefits of Bilingualism in Advertising and Business

Last month the Census Bureau released the more significant portion of the results from last year’s census count. Despite many obstacles and shortcomings during last year’s polling (Looking at you COVID-19), these results paint the picture of an America that is much more racially and culturally diverse than a decade ago. In addition to a ... <a title="5 Benefits of Bilingualism in Advertising and Business" class="read-more" href="https://newstaging.evokad.com/benefits-bilingualism-in-advertising/" aria-label="Read more about 5 Benefits of Bilingualism in Advertising and Business">Read more</a>

The Growing Market for Food-Allergic Consumers in CPG Marketing

Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about meeting those dietary restrictions. Families are feeling desperate for answers, and they’re turning to trusted ... <a title="The Growing Market for Food-Allergic Consumers in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/food-allergy-cpg-marketing/" aria-label="Read more about The Growing Market for Food-Allergic Consumers in CPG Marketing">Read more</a>

What Does Gen Z Look for in Healthcare Providers?

There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the world with a spending power of over $143 billion. So, what does this mean for ... <a title="What Does Gen Z Look for in Healthcare Providers?" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-gen-z/" aria-label="Read more about What Does Gen Z Look for in Healthcare Providers?">Read more</a>

The Evolution of Credit Union Marketing: Personalized Member Experiences

Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial institutions are rapidly shifting from transactional marketing to purpose-driven, relationship-building marketing. And in order to ... <a title="The Evolution of Credit Union Marketing: Personalized Member Experiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-expierences/" aria-label="Read more about The Evolution of Credit Union Marketing: Personalized Member Experiences">Read more</a>

How Does Apple’s iOS14 Impact Google Ads?

The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data. Apple and other major tech companies have led recent shifts in the marketing industry to ... <a title="How Does Apple’s iOS14 Impact Google Ads?" class="read-more" href="https://newstaging.evokad.com/apple-impact-google-ads/" aria-label="Read more about How Does Apple’s iOS14 Impact Google Ads?">Read more</a>

TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021

When it comes to planning a vacation, each generation gets their destination inspiration in a different way. Gen X travelers may scroll various Pinterest boards and read blogs filled with aesthetically pleasing pictures and itineraries for their destination of choice. Millennials, on the other hand, spend their time on Instagram saving dozens of insta-worthy destinations, ... <a title="TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021" class="read-more" href="https://newstaging.evokad.com/tiktok-destination-marketing-strategies/" aria-label="Read more about TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021">Read more</a>

8 Ways Your Credit Union Marketing Agency Can Drive Member Retention

If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why? Because members who establish a relationship with your brand already know the value of your ... <a title="8 Ways Your Credit Union Marketing Agency Can Drive Member Retention" class="read-more" href="https://newstaging.evokad.com/credit-union-member-retention/" aria-label="Read more about 8 Ways Your Credit Union Marketing Agency Can Drive Member Retention">Read more</a>

Agency Versus In-House: Who Should Manage Your Brand’s Social Media?

Currently, there are 3.96 billion people actively using social media worldwide, so it makes sense for companies of all sizes to utilize these platforms. But the question is, who should manage your social media accounts? Well, the answer varies, and it’s not a one size fits all situation. It’s the difference between finding an external ... <a title="Agency Versus In-House: Who Should Manage Your Brand’s Social Media?" class="read-more" href="https://newstaging.evokad.com/social-media-agency-vs-inhouse/" aria-label="Read more about Agency Versus In-House: Who Should Manage Your Brand’s Social Media?">Read more</a>